When it comes to success in business, it is important to be confident. A huge factor in confidence is self-esteem, which is inevitably linked to your appearance. To feel good, you have to look good, but for a lot of individuals finding the proper attire for their body type, skin tone, etc., is a struggle. For those who fall into that category, here are a few tips on how to dress for success and why dress matters.

1. Why The Way You Dress Is Important

How you dress will affect how you feel about yourself. If you aren’t happy with your appearance, your self-esteem will be lower, and it will ultimately influence how other people see you. First impressions are everything. If the way you dress is slovenly, that’s how you will be perceived. In business especially, it’s important to dress in a way that is both professional and comfortable for you.

2. Know Your Colors and Dress for Your Body Type

The first key to dressing for success is understanding what looks good on you and what doesn’t. In order for that to happen, you have to know what colors complement your skin tone and hair color, and what clothing styles complement your body type. For instance, if you have a fair complexion, warm colors will look best on you; if you have a dark complexion, light “spring” pastels will work (I had to seek some advice on this point). As far as dressing properly for your body type goes, it’s as simple as trying on different styles of clothing until you find the style that most flatters your unique build.

3. Be Prepared

Make sure you plan what you’re going to wear based on the occasion. Picking out your clothes the night before is always a good decision, as it eliminates the anxiety of trying to choose an outfit when you’re running late. Ironing your clothes the night before and hanging them up is another tip that can help you avoid looking unkempt while still saving you time in the morning.

4. Keep It Simple

In a professional environment, it’s perfectly acceptable to express your individuality. It’s okay to have a little fun with your outfits and when done correctly, it can make you more appealing to prospective clients. However, it is important to avoid dressing in ‘loud’ clothing, meaning avoid neon colors, animal print and other distracting patterns. If you’re in an interview or giving a presentation, you don’t want your outfit to distract people from your message. Also, avoid wearing excessive accessories.

5. Be Comfortable With Yourself

At the end of the day, the most crucial part of dressing for success is that you feel comfortable. Keep it professional, but don’t force yourself to dress in clothes that make you self-conscious just because you think it’s how others would want you to look. Find a way to combine your own unique style and preferences with proper attire for your work environment and you’re guaranteed to win every time.

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