Is your website mobile? It better be. Mobile is now how 65% of users spend their digital time, according to comScore.

So while you may be proud of your website, make sure it's designed for tiny screens.  

First, optimize your site to make it readable for mobile users. Otherwise, users will leave when they discover they have to "pinch and zoom" to read the copy.

Second, do you have a call to action? Make it easy for users to contact you via the site; my firm's mobile site features several calls to action in brightly colored boxes you can't miss.

Third, make your content concise. Don't over-explain. No Flash-driven graphics. No tiny fonts. Make the landing page direct and filled with the basic information users need. That can make them more likely to answer your call to action. 

Lastly, your mobile site works only if you can answer yes to all these questions:

  • Does it load in less than a few seconds?
  • Is the text easy to read?
  • Is your eye drawn to your key message?
  • Can you navigate easily?
  • Is your call to action clear and near the top?

If you have problems with any of the above, so will your customers or clients. Make sure you give them a good experience the first time so they'll want to come back.