Hate him or love him, Gary Vaynerchuk is here to stay.
He's the guy you see on every social media channel, whether you follow him or not. He has his own shoe line, his own conference held in a football stadium, a daily YouTube show, a wine business and of course, a digital agency. On top of that, he's speaking around the world every week.
And you thought you were busy.
He doesn't seem human. He operates like a machine. I get tired just watching his videos.
But, I respect everything about him. He understands that growing his brand will grow his businesses, even if it's not directly related to his business.
Here are five things I've learned from studying Vaynerchuk:
1. Exposure is leverage.
You literally can't avoid Vaynerchuk. He's probably taken more selfies in an airport than any other celebrity. And yes, he is a celebrity, even if he's an internet celebrity.
He talks a lot about attention and leverage. He "day trades attention." I"m not the biggest fan of day trading attention, but I understand his viewpoint and I practice it every day.
When I create content and videos consistently, I'm always amazed at the feedback and random opportunities that come from them. You become a magnet. People want to learn more from you and become closer to you.
If you're looking to become internet famous, the core component is consistency. I've even heard of some YouTubers who post videos twice a day. It's real work.
2. Speak to your audience and forget about everyone else.
Vaynerchuk has a lot of haters, to say the least. Any time you generate consistent attention, you will find people that just can't stand what you're doing.
Although his naysayers haven't slowed him down. He's on message, all the time. He knows his audience and he forgets about everyone else and their feelings.
When growing your business, it's natural to think that everyone is your customer and everyone needs what you're offering. The reality is that most people don't need your services and you should ignore them when it comes to advertising and marketing.
The key to growth as an entrepreneur is knowing your customer and forgetting about everyone else.
3. Speak the truth, even if it involves swearing every 20 seconds.
Vaynerchuk's constant swearing can be a big turnoff. I didn't do the math, but I'll say he's dropping the F-bomb at least every 20 seconds. For every 10 people that like his stuff, there's always at least one person in the comments asking him not to swear.
I know he sees the comments, and although I haven't seen him comment on his swearing, it's clear that he doesn't care. It represents who he is. When you see him speaking, you see the real him.
For business owners, it's a double-edged sword and you should be careful when swearing. If you know your audience well, then swearing at the right moments and the right context can help you build better relationships with your customers. Use it the wrong way, then you will turn people off.
The moral of the story is if you are going to swear, you better own it.
4. Move fast and don't look back.
It's easy to think about all the wrong decisions you've made and missed opportunities you didn't capitalize on. The failed launches and failed businesses.
I remember early in my entrepreneurship career, I didn't grow my business as I wanted to. I thought I was creating the next big thing, and in reality, nobody wanted what I was offering.It took me too long to come to terms with my loss and I lost precious time because of it.
Once I started hearing stories about their failures and how they succeeded after their failures, I was able to come to terms with my previous losses. Now, I've learned to embrace my failures and I only look back to reflect and learn.
5. Employ patience.
In one of my favorite videos, an 11-year-old asks Vaynerchuk how he can grow his YouTube channel faster. An 11-year-old!
Vaynerchuk told him to be patient. He's young. He has time. He has to play the long game. He has time to make mistakes. So, take your time and be consistent. Don't worry about the tips and tricks. Just be yourself and the audience will come on its own.
As entrepreneurs, we tend to want to have things happen now. It doesn't matter how old you are, 11, 35 or 65, patience is vital to success. The more patient you are, the better chance you have at succeeding in the long run.
You can lose a battle, but you won't lose the war.