I'm always torn about top company lists.

On one side, it's great to see which companies are great to work for. It's bragging rights for the employer, and it also helps gets others excited about working for these companies.

On the other side, the list tends to be the standard list of the most well-known companies.

LinkedIn just released its annual best companies to work for list and has a lot of great insight on how they were chosen. What was unique about this company's list is that it wasn't just US companies or global companies, it was country specific. It shed a light on otherwise unknown companies located outside the US, which was great to see.

I wanted to understand a little bit more about what was the common denominator across all of these companies around the globe.

Was it salary, free food or the ability to work remote?

I reached out to Daniel Roth, editor in chief at LinkedIn who shared with me the one trait that the companies on this list all share. 

Employees can see the impact of their work.

Roth had this to say about the common themes across all of the top companies that made the cut:

The 2018 Top Companies are investing in new ways to attract top talent that go beyond trendy perks. A key theme we're seeing across companies is a commitment to employee purpose. For example, Amazon (No. 1) attracts top talent by offering a corporate infrastructure that enables employees to see the impact of their work on a broad audience by not delaying launches with internal processes.

What's interesting about Roth's comment was that he specifically mentioned that it wasn't about the perks, which I wouldn't have first guessed.

When I worked for large corporations, one of my biggest issues was exactly what Roth mentioned. I never got to see the impact of my work on a broad audience. The impact of my work was always hidden behind the corporate walls and only affected a small subset of employees. So, I can see how this generation of workers wants a broader audience to see their work in public.

When it comes to professionals working for these organizations globally, I was interested in understanding if there were any unique similarities in how professionals chose a company to work for.

"One similarity we are seeing across the board is that professionals want to work for well-known brands in their respective markets," said Roth. "It means something to professionals to be able to talk to their families at holidays about their work and for them to be familiar with the company they work at."

I can understand this perspective. It's hard to talk about a company you work for if no one knows what you do and who you work for.

Also, from a career perspective, having a well-known brand on your resume gives you credibility when looking for a new job. I started my career working for well-known brands and it helped me move up the career ladder.

Congratulations to all the companies who made the list, and given the last quote from Roth, LinkedIn just made hiring top talent a little bit easier for you.

Published on: Mar 23, 2018