DC Comics first published its Wonder Woman comic book in the 1941. When Harvard psychologist William Morton Marston created the character, he depicted a female superhero who possessed physical and mental strength and ethical values, rather than a "damsel in distress."

Wonder Woman's alter ego is Diana, a warrior princess of the Amazons. Over the years, she has tackled numerous, formidable threats. She has appeared in comics for decades, in a 1970s TV show, and, after playing a key role in Batman v Superman: Dawn of Justice last year, had gotten her own feature film.

Already it is a huge hit both domestically and internationally. With over $100 million dollars in domestic ticket sales, the film had the largest ever opening for a picture directed by a woman. More than half of the audience were women, according to multiple industry reports. Globally, the film earned another $120 million.

Why is Wonder Woman a good role model for business owners? She succeeds because she:

Possesses Specialized Skills

In the comics, Wonder Woman's Amazon warrior training prepared her to take on adversaries. Diana/Wonder Woman is depicted as tough, confident, assertive and ready for battle. These qualities are what enable entrepreneurs - both male and female - to succeed. Successful small business owners must hone their skills, whether they are in high demand industries, such as STEM fields, in professional services or in retail. An entrepreneur's knowledge, experience, and skill set can set him or her above the competition and grow in a competitive marketplace.

Embraces Technology

One of Wonder Woman's key assets is that she embraces technology. Her high tech tools include an invisible jet, a golden lasso of truth that acts as a lie detector, and a pair of indestructible bracelets. While today's small business owners obviously do not have such sophisticated gadgets, savvy entrepreneurs understand how to leverage existing technology. It's not enough for a pizza shop to just have delivery for customer convenience. Business owners who want to get a leg up on the competition use apps that allow customers to pre-order and pre-pay so that the order can be delivered promptly or so that a weary commuter can stop on his or her way home from work and then be able to grab-and-go.

Emphasizes Networking

Wonder Woman is a founder of the Justice League, a group of superheroes who respond to crises. Its membership included Batman, Superman and The Flash, among others. Successful entrepreneurs understand the importance or building relationships through joining networking groups and attending industry events. Women's networking groups, in particular, can be instrumental in setting up mentoring relationships and opening up doors to new business relationships. For instance, National Association of Women Business Owners (NAWBO) has more than 10,000 members and 70 chapters nationwide. The organization helps women entrepreneurs by strengthening the wealth-creating capacity of its members and promoting economic development within the entrepreneurial community, building strategic alliances, coalitions and affiliations and transforming public policy and influencing opinion leaders.

Small business owners at times resemble superheroes because they overcome challenges and usually come out on top. Obviously, Wonder Woman is a symbol of feminism because she demonstrates physical strength and mental capacity, ethical values, and self-esteem that are admired by both women and men. She is born with gifts and also worked hard to hone them in order to take on tough challenges and achieve her goals. These characteristics translate well to entrepreneurs.

Published on: Jun 9, 2017