Receiving timely communications from Generation Z job candidates is a growing challenge for many employers.
In my recent article Why Texting Is the Future of Recruiting, I discussed how Canvas, the world's first text-based interviewing platform, is leading the way when it comes to engaging Generation Z job candidates.
In my recent interview with Aman Brar, President and CEO of Canvas, he shared the benefits recruiters can reap by replacing calls and emails with texts.
8 Ways Recruiters Can Benefit from Texting
1. Save Time
A team of four recruiters using text-based interviewing can save 3,689 hours per year and the time to screen a candidate shrinks to just 4.4 minutes on average.
2. Reach More Candidates
In the time it takes to phone screen 4-6 candidates, text-based interviewing enables recruiters to screen 40-50 candidates and that number could grow ten times if Canvas users decide to automate using Canvasbot.
3. Improve Response Times
Using Canvas, organizations have cut response times in half and boosted response rates from 45 percent to 85 percent. On average, recruiters using Canvas receive a 90 percent response rate.
4. Enhance the Employer Brand
Sharing company content and resources, such as an overview of the company benefits or a video of the company's culture, is easy to do via Canvas and helps to amplify the employer brand.
5. Remove Unconscious Bias
Using "machine vision," Canvas removes any gender-tells in any of the communications between the recruiter and candidate. Canvas also sends "blinded resumes" to hiring managers to ensure all unconscious bias are removed.
6. Streamline Screening
The Canvasbot is artificial intelligence that sources candidate information using natural language processing, recommends questions for candidates in real-time, and automates some (or all) of the screening process including capturing notes and sharing transcripts. Candidate hand-off to a hiring manager is also streamlined by allowing candidates to schedule additional interviews via text.
7. Connect Across Industries and Generations
Candidates who are engaging with text-based interviewing are considering a wide variety of positions such as machinists, software engineers, sales professionals, nurses, pilots, and more.
The release of the original iPhone in 2007 marked the first year that Americans sent and received more text messages per month than phone calls. While text-based interviewing is likely to be most agreeable to Gen Z, candidates of all ages are open to texting.
The first hire on Canvas was a 50-year-old welder.
8. Engage New Hires
After Gen Z candidates are hired, Canvas can be leveraged to continue to deliver an efficient and seamless experience. Organizations use Canvas to keep new hires well connected before their start date by texting them short video touchpoints, the vacation policy, and other helpful "need-to-knows."
Don't be surprised the next time a recruiter contacts you, it's through text.