Lists of Millennials' top workplaces, top apps, and top athletes offer plenty of insights into the preferences and expectations of today's largest generation, insights that can influence how you shift your leadership, branding, or communication to better recruit, retain, or engage the future leaders of your organization.
YouGov, a daily brand consumer perception research service, recently measured over 1,400 brands asking 18- to 34-year-old Millennial respondents: "Would you be proud or embarrassed to work for this brand?" Not surprising, the Millennial list is dominated by tech companies.
Top 10 brands Millennials say they'd be proudest to work for.
- Disneyland / Disney World
- Johnson & Johnson
YouGov also surveyed adults 35 and over, where a medical preference emerged with Mayo Clinic, Johns Hopkins Medicine, and Band Aid making the top 10. Other notable brands that made the list were John Deere, Craftsman, Bose, and History Channel. The 35 and over list shared just three names with Millennials: Amazon, Johnson & Johnson, and Google.