Technology and the internet have created new behaviors and inspired new values that have never before existed, especially for the Millennial generation, which grew up in a high-tech and hyper-connected world. The flood of Millennials into the marketplace has left many leaders, marketers, and organizations scrambling to better understand today's largest generation.
The 2015 top five lists for Millennials can provide some much-needed context around this emerging generation.
Top Brands for Millennials: Ad agency Moosylvania asked 1,500 Millennials to vote for their favorite brands. The results are:
Top Cities for Millennials: Money's list of top cities for Millennials focuses on places where job growth is projected to be above average; food, rent, and other necessities are relatively affordable; there are high concentrations of grocery stores, pharmacies, laundromats, and other amenities; and which offer plenty of fun bars, restaurants, and leisure activities. Results were limited to cities population 300,000 and higher, and only one city per state.
- Columbus, Ohio
Top Jobs for Millennials: The advocacy group Young Invincibles analyzed over 400 occupations by their salaries, projected future growth, and access for young adults to find the best jobs to set today's Millennials up for economic success.
- Physician Assistants
- (tie) Statisticians
- (tie) Biomedical Engineers
- Computer and Information Research Scientists
Top Millennial Employers (Business): Universum, a global research and advisory firm specializing in employer branding, surveyed more than 240,000 business and engineering students from across the globe about what was important to them and which companies they would most like to work for.
- Ernest & Young
- Goldman Sachs
Top Millennial Employers (Engineering):
- BMW Group
Top Millennial Websites: According to Millennial consumer and marketing trends website Millennial Marketing, these are the most popular Millennial websites of 2015.
- Elite Daily
Top Millennial Apps: ComScore, a leading internet technology company that measures what people do as they navigate the digital world, recently released "The 2015 U.S. Mobile App Report," which revealed the apps with the highest concentration of Millennials.
- Yik Yak
Top Job Satisfaction City for Millennials: PayScale recently investigated which cities had the highest job satisfaction ratings for Millennials.
- Provo - Orem, Utah
- Seattle - Bellevue - Everett, Washington
- San Francisco - San Mateo - Redwood City, California
- Austin - Round Rock, Texas
- San Jose - Sunnyvale - Santa Clara, California
Top Workplaces for Millennials: Fortune teamed up with employment review website Great Place to Work to compile the list of companies that cater best to young professionals' needs. Some 90,000 responses were received from Millennials working at more than 465 companies. The winners are:
- Power Home Remodeling Group
- David Weekley Homes
- Allied Wallet
- Pinnacle Financial Partners
Top Millennial Athletes: Ypulse, a leading authority on Millennials that provides strategic insights to marketers, surveyed 1,000 Millennials about who their favorite athlete is. The top five are:
- LeBron James
- Stephen Curry
- Michael Jordan
- Serena Williams
- Peyton Manning
Top Millennial Purchases: Money discovered a list of categories where Millennials spend far more money than everyone else.
- Craft Booze
- Donations at the Cash Register
- Energy Drinks
- Tattoos and Piercings
- Organic Food
Top Millennial Celebrities: Ypulse surveyed Millennials to find out their favorite celebrities. The results are:
- Taylor Swift
- Jennifer Lawrence
- Robert Downey Jr.
- Emma Watson