The tech industry's virtual reality leaders have banded together to form a super group capable of promoting the technology and its benefits to consumers and lawmakers. The new group is made up of Google, Facebook's Oculus, Samsung, Sony, HTC, and Acer.
The Global Virtual Reality Association, as it is formally called, "will develop and share best practices for industry and foster dialog between public and private stakeholders around the world."
"VR has the potential to be the next great computing platform, improving sectors ranging from education to health care, and contribute significantly to the global economy," the group said in a statement Wednesday.
Over the years, the tech industry has increased its lobbying presence in Washington, D.C., with groups such as this one. Often these groups fight against laws that could circumvent innovation or hurt consumers' privacy or abilities to roam free around the internet. These groups also serve as a way of introducing lawmakers to new software and devices and helping them understand how new technology works.
This year, the virtual reality sector saw the release of the consumer edition of the Oculus Rift, the HTC Vive, and Sony's Playstation VR headset. The three headsets could see a boost in sales through the holiday season, and more content is expected to arrive for all three next year. That has 2017 poised as a breakout year for the technology, creating a need for this kind of association.
"Given the pace of progress in the field, our companies felt it was an important time and opportunity to create an open environment for discussing and sharing best practices," the organization says on its website. "This will build a strong foundation for the global VR industry and drive quality in device production and operation for years to come."
For now, the GVRA is composed of the most notable hardware makers in the virtual reality market. Missing are virtual reality software developers, but the organization encourages companies that are interested in joining to get in touch.