In the digital age of marketing, PR outreach has never been more important. Whether it's an attempt to secure a guest blogging position or a request for an interview with an industry leader, you can't afford to approach PR without a focused strategy or adequate preparation. In particular, you'll want to understand what is and is not appropriate.
5 Do's of PR Outreach
Let's start by analyzing the best tips and advice:
4 Don'ts of PR Outreach
Additionally, you'll want to avoid making the following mistakes:
Additional Tactics and Techniques
If you've exhausted your opportunities or can't find a way to connect with industry resources, maybe one of the following advanced strategies can help:
Ultimately, it all comes down to your due diligence and patience. Relationships aren't built overnight and you can't afford to waste your time with people that don't align with your brand, business, or message. By focusing on these five do's and four don'ts, as well as the additional tactics and techniques mentioned in the latter section, you can increase your chances of successfully partnering with industry leaders and media sources.