While online videos and how to utilize them as part of a larger internet marketing strategy or individual campaign is largely misunderstood, it's the SEO part of the equation where most business professionals really miss the mark. They either forget it all together or implement a faulty strategy that stunts--rather than facilitates--growth.

2015 Video Marketing Trends

As a business owner or SEO in charge of developing, implementing, and monitoring various campaigns, it's critical that you understand how video marketing fits into the larger picture. Here are some relevant statistic and facts as curated from this infographic by Syndacast.

Do any of those numbers surprise you? Did you expect them to be lower? As you can see, video is an incredibly powerful marketing tool and is only becoming more significant in the world of SEO.

Visual is King

Written content is powerful, but it's video content that's being crowned as the new king. That's because as much as 90 percent of the information transmitted to the human brain is visual. On top of that, visuals like video and images are processed 60,000 times faster than text. This is further exemplified by the fact that landing pages with videos see average page conversions increase by around 86 percent.

4 Types of Video Every Business Should Invest In

As a business planning to be successful in 2015 and beyond, there are four types of videos you need to invest in. While there is some crossover between the four, as well as other options, these have the potential of being most powerful and bring the highest ROI.

Company profiles.
Product demos.
Customer testimonials.
Brand awareness promos.

Top Video SEO Tips

As you may know, good content doesn't always equate to good search rankings. It's your job to maximize the efficacy of videos by ensuring they're visible and searchable. You can do this by following these SEO tips:

Optimize titles and descriptions.

Instead of simply labeling your video "Company Overview," try something like "Top-Rated Colorado Real Estate Company Overview." Not only does it speak to the search engines better, but it's also more descriptive for users. Descriptions should follow the same principle and be filled with relevant keywords that seamlessly describe what the video content is about. As for metadata, make sure you fill out all required fields. The more descriptive you are, the better chance you have of ranking.

Host your own videos.
Consider your video sitemap.
Incorporate video transcriptions.

Looking at the Big Picture

As you can see, video is a powerful internet marketing tool and can be easily and effortlessly integrated into any evolving SEO strategy. Meet with your team today and work on crafting a strategy that includes video and other visuals this year.

Published on: Feb 24, 2015