Digital marketing never stands still for long. Just when you get used to a certain set of technologies, trends, and patterns on which to build your online business, something new comes in to change the game and forces your tactics to evolve.

The Evolving Digital Landscape

For some of us, the ever-evolving digital landscape is thrilling; it gives us something new to read every morning, something new to do every day, and something to bring up in every meeting. For others, it's an unpredictable, painful process that leads to more work and weaker results if you aren't fast enough.

Nobody can predict the future, especially not in the digital realm, but if you pay close attention to how the digital landscape has developed (over the past few years especially), you can make a reasonable prediction about what's coming next:

Desktop is mattering less and less.
Social is starting to mean much more than "social.
Video is becoming the new normal.
Automation is ruling back-ends.
Virtual reality is right around the corner.

If you're prepared for these changes in 2016 and the coming years, your business will be in far better shape than your competition. You'll be visible, you'll have a bolder, more cutting-edge reputation, and you'll stand to gain a bigger payout since nobody else will be doing what you are. Of course, adopting new strategic shifts in anticipation of merely-predicted changes in the digital landscape is a bit of a risk, but online marketing is a realm that rewards risk takers.