The last two months have blown my mind. After over 800,000 LinkedIn views in 2 months, without spending a dime in ad money, here are 5 things that I learned from doing a daily podcast.
1. Hard Work Trumps Perfection
Sometimes the best ideas are the spontaneous ones. If I wait until everything is perfect, I'll never create anything.
Too many restrictions will kill your creativity.
2. Find the Experts
I'm not a podcast producer. So when it came time to do a daily podcast, I brought in a professional.
I'm smart enough to know that I'm usually not the smartest person in the room. I surround myself with brilliance.
3. Variety Matters
The same thing every day gets boring.
Nobody wakes up every day thinking about ABM. Not even ABM professionals wake up every day thinking about ABM. What people are hungry for is growth. Professional and personal growth.
4. It's All About Value
Whether it's education, or personal challenges, or a sharing of ideas, value comes in all shapes and sizes.
Use a public platform to talk about a common problem, and invite people to share their own stories and challenges.
5. Plan Ahead
Record multiple podcasts at once.
You will get sick. You will lose recordings. Things will come up.
Having multiple episodes in the hopper at once is just good planning.