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                          The Branding Game

                          Sometimes the Message Gets Lost

                          • Shape
                          By Scott Gerber@scottgerber

                          The foundational element of branding is keeping up with your promise to customers.

                          Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.
                          Sep 16, 2013
                          The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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