As the calendar moves forward, and you and I start getting ready for the back to school shopping season, it is important to realize that this time of year does not have to break the bank. Even more important is the reality that just because it is called back to school shopping does not limit the shopping to any particular age bracket. Going back to school, obtaining better education, certifications, and learning new skills is something that every entrepreneur, business owner, and individual can benefit from. That said, it can be difficult to analyze, interpret, and navigate the variety of options, sales, discounts, and offers that begin to take over the advertising landscape in a logical manner. A clear example of such practical education also includes learning how to increase the effectiveness of online back to school sales and marketing.

Finding ways to improve yourself is always a great idea, is not limited just to traditional educational ideas, and can be started at any time. Even though this is the "back to school" time of year, these topics and trends can, and should, be researched and used throughout the year. Backpacks, binders, and notebooks represent the usual suspects on the list of back to school shopping, but that merely represents the proverbial tip of the iceberg when it comes to education tools and techniques.

Coming back to the topic of self-improvement, continuing education, and learning new skills, Millennials, entrepreneurs, and small business owners have virtually unlimited options in the marketplace. As the airwaves begin to fill with back to school information, offers, advertisements, and different options, there are a few areas that should be kept in mind.

Just because you are not buying yourself 3-ring binders does not mean there are not options out for your consideration. Investing in yourself, learning new skills, and adding to your education will only help your business -- let's take a look at some of the topics to keep in mind.

1. Massively open online courses

The courses labeled as massively open online courses (MOOCs) are not new ideas or concepts, but have multiplied rapidly over the past few years. For example, last year I completed a certificate-awarding MOOC that (for a nominal fee) was offered as a joint venture between a prestigious university and leading online education firm. From data analytics to SEO optimization there is almost no limit on the topics and content covered by these courses.

2. Discounts on supplies

I know that we have talking about going back to school as an entrepreneur, but if you overlook the opportunities to save money on office and educational supplies you are doing yourself and your business a disservice. Binders, notebooks, printer paper and toner, and otherwise office writing instruments almost always go on sale during the back to school shopping season, and picking up some of these materials will only help you down the line.

3.Local educational offerings

In an economy that is increasingly reliant on education, knowledge workers, and improving the performance of your business and yourself, there are in-person options available to entrepreneurs not as interested in online educational offerings. Community colleges, local offerings put on by communities in the evenings, and other local educational programs represent cost-efficient ways to educate yourself, improve your business, and produce more value for your clients and customers moving forward.

The going back to school time of year represents a time of year that can have an impact on entrepreneurs, business owners, and people enrolled in traditional educational offers. With this in mind, however, it is important to recognize the fact that going back to school, and improving your educational background does not have to break the bank. With all of the options available in the marketplace to help you and your business, the time has never been better to get back to school.

Published on: Jul 31, 2017
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