No matter what type of business you run, you'd probably like to make more money, right? Your conversion rates are crucial metrics to measure your performance.

Your conversion rate is the percentage of people who click an ad or link to your website, and then take your next desired action. That action may be signing up for your newsletter, creating an account on your website, or making a purchase.

A good conversion rate is a sign that your efforts at generating and nurturing leads are paying off. A bad one, on the other hand, means that it's probably time you start looking for ways to optimize your website and marketing to increase conversions and sales.

This obviously means you have to start a conversion rate optimization campaign. While it may be a bit of a challenge to successfully pull it off, especially your first try, you can count on some tried-and-true, actionable tips to help you out.

Here are some of the basics and best practices you should include in your conversion rate optimization strategy:

Enhance customer experience

When running a conversion rate optimization campaign, the most important point to remember is that you need to provide your customers with an experience that makes them want to convert. You need to make changes in such a way that your customers can smoothly interact with your website and finally end up making a purchase.

Here are some ideas you can implement to enhance the customer experience on your site:

  • Optimize the website layout and design to minimize distractions and focus on the most important elements on the page.

  • Use colors and fonts that will appeal to your target audience.

  • Switch to a responsive website design so that your potential customers will have no trouble navigating your site and finding what they need.

  • Make sure your website loads quickly so as to prevent customer frustration over a slow-loading page.

  • If you're offering any deals or promos, make sure the code is easily visible for your visitors so they don't have to leave your website to find it.

Observe user behavior

But even before you start making changes it's crucial that you know what you're doing. You need to closely analyze what your website visitors are doing, which pages they're checking out more often, which pages they tend to exit quickly, etc.

By observing their behavior you can collect useful data that will help you in optimizing your website layout and design as well as your sales strategy.

If you find that they're ignoring something crucial on your webpage, for example, you might want to consider placing the element at a more visible location. And then you can run a test to see if this change has resulted in any difference in how people behave on your site.

These are the most important points to remember for your next conversion rate optimization campaign. But they're not the only ones.

You can check out the gifographic below for a more detailed look at what industry experts are saying about hoow to optimize your conversion rate and make more sales.

Image courtesy: Shane Barker