Getting a million members isn't an easy thing to do, but TradingView was able to do so all alone and without an advertising budget.

Catering to a staggering 100-plus countries and having been built to provide a Bloomberg-like experience to non-professional traders. TradingView thrived on the ability to grow quickly using its unique API.

Not only that but coupled with its unique approach to chart based investing, the site differentiates itself from other investor populations like Seeking Alpha (who happens to use TradingView's charts as well) because of its stress on charts.

The Chicago based social network was created out of a simple frustration with the lack of information transparency that puts everyday investors at an absolute disadvantage relative to professionals. TradingView lets users share and discuss market insights using a social chart building tool and a collection of chat rooms. The site contains data on everything from foreign currencies and Bitcoin to stocks and commodity futures.

A quantitative social network for dilettante investors, TradingView spent years developing the kinds of financial data visualization capabilities that would ultimately help its users spot and analyze tendencies. In lieu of a conventional advertising strategy, the social network provided its data to highly-trafficked financial mammoths like Investopedia free of charge, gaining exposure to millions of unique users each and every single month.

"We provide free charts with data to over 20k sites around the world, including CMEgroup.com, Investopedia, SeekingAlpha, DailyFX, Zacks, ADVFN, Investing.com and a host of others.

Bokov told me that if I wanted free charts for myself I could just grab them from here.

Stan Bokov, cofounder and COO at TradingView commented, "Our partners get better engagement and a better user experience," he said. "Traditionally, that [data visualization] cost a lot of money for sites -- thousands of dollars a month."

TradingView operates on a freemium model, with much of the site's functionality available for free. Investors eyeing for an edge can opt to buy bonus features like more coarse data, with memberships ranging from $10 to $40 per month.

Everyone's going to be wrong, and it's important to understand that," Bokov said. "You can learn something from a prediction that went wrong -- more than you can learn from a prediction that went right. ... It's educational."

Get this. The social network is still growing at 10 percent per month. Organically and without any direct advertising. TradingView now employs close to 100 people, many of which are located around the world. They also have $3.75 million in funding. Its growth lies in a strong engineering team and focus on product, with close to 70% of staff being technical engineers and developers.

Published on: Apr 13, 2017
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