"What you are speaks so loudly that no one can hear what you're saying."-Ralph Waldo Emerson

If you are reading this, you are most likely a content-oriented individual, committed to the power of proof and reasoning. If you can prove something is true, you probably assume others will feel compelled to accept it.

Good content is often necessary for persuasion, but usually not sufficient. The landscape of history is littered with content-rich arguments that went nowhere.

The rational mind is the tip of the iceberg. The rest of the mind goes deeper than that. Your content may be king, but your character and motivation count too.

Look in the mirror or go to the videotape. Consider your manner and motives.

"Adapted from The Essentials of Persuasive Public Speaking by Sims Wyeth. Copyright 2014, 2011 by Sims Wyeth. With permission of the publisher, W. W. Norton & Company, Inc. All rights reserved." Available at Amazon.