My father kept bees. They lived in a little sub-development of hives out in the field behind the barn, pollinating my mother's flower gardens and yielding up their extra honey to many mason jars.

Bees play a win-win game; they get pollen from flowers, which is the raw material for making honey, and the flowers get their seed spread. Bee business is sustainable.

Speakers can be honey bee-like. When they connect with their listeners, intellectually and emotionally, they gather attention, which is like nectar of the gods for a speaker.

And when listeners really listen, the seeds of knowledge carried by the speaker are more likely to take root and spread.

Sweet outcomes all around!

"Excerpted from The Essentials of Persuasive Public Speaking by Sims Wyeth. Copyright © 2014, 2011 by Sims Wyeth. With permission of the publisher, W. W. Norton & Company, Inc. All rights reserved." Available at Amazon.