Small Business CelebrationAllison Fass7 Simple Social Media Moves That WorkLikeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Social MediaVictor HoOne Simple Metric You Need to Determine Marketing ROIStruggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation.
Social MediaJessica StillmanHow to Bounce Back From a Social Media DisasterMade a major flub in front of the whole world on social media? Here's how to respond and keep your reputation.
Social MediaAmy GeorgeLinkedIn Launches Newest Way to Interact With Your NetworkLinkedIn is rolling out a new feature: polls. It's the latest way the professional social networking platform suggests for users looking to engage with their connections.
Social MediaBill Murphy Jr.3 LinkedIn Secrets From Bestselling Author Brad Meltzer'The X-factor in any writing is, does the author care about what they're writing? And it's the same on LinkedIn.'
Social MediaMandy Gilbert5 Tips to Turn Employees Into Brand AmbassadorsYou've got an all-star team. Here's how to let them shine for your brand online.
Social MediaAmy GeorgeLinkedIn Advises Users to Focus on Transferable SkillsDuring this time of economic uncertainty and the coronavirus pandemic, LinkedIn recommends users focus on transferable skills. Here's what you need to know about leveraging your skills within your LinkedIn profile.
Social MediaMelina Palmer3 Ways to Stay Connected While Social DistancingPhysical separation creates the perfect opportunity to stay socially connected and expand your network.
Social MediaStephen KeySocial-Media Mistakes You Don't Know You're MakingWith social media, you are your own publicist. If your posts are met with silence, here's what you're missing, and what to do instead.
Social MediaJeff Steen5 Things To Avoid on Social Media in the Wake of a CrisisAs convenient and efficient as social media is in the world of communication, it's critical that leaders do not mislead their followers when catastrophe hits -- and threaten greater fallout
MarketingAmanda Pressner KreuserNew Tools From Instagram, Pinterest, and Facebook Make It Easier Than Ever to Drive Revenue Through SocialSocial has always been more of a brand awareness play than a direct revenue driver. But key changes by the major players--Facebook, Instagram, and Pinterest--are changing all of that.
Startup LifeJessica StillmanScientists Can Now Guess Your Job Based on Your Social Media FeedsCould Twitter become the new career aptitude test?
Social MediaYoung Entrepreneur Council5 Ways to Use Social Media to Create Better EngagementsBuild relationships with your audience and win loyal customers by investing in your social media presence.
LeadDustin McKissenIt's OK to Be Concerned About the Coronavirus, But If You Have a Little Influence, Use It to Promote LogicEach of us can exert influence among our network and on our platforms. Let's use it the right way.
LeadJim SchleckserWhy All Your Decisions Are Front-page NewsWhy All Your Decisions Are Front-page News. News travels fast - secret news even faster
Social MediaAmy George5 Ways to Help Your Employees Shine on LinkedIn While Elevating Your Own BrandYou should encourage your employees to be active on LinkedIn -- not for their own benefit, but for the good of your company. Here's how you empower your team to be your brand ambassadors on LinkedIn and beyond.
Social MediaAmy GeorgeLinkedIn Just Launched a 'Featured' Tool, and You Should Put It on Your Profile ASAP. Here's HowLinkedIn quietly unveiled 'Featured,' which users should deploy right away on their profiles. It appears below users' 'About' and offers them a chance to more prominently show off articles, videos, web links and other media in which they've been featured.
Social MediaYoung Entrepreneur Council8 Entrepreneurs Share Their Top Social Media Tips for 2020Social media trends are constantly changing, but these tips are worth following for long-term success.
Social MediaAmanda Pressner Kreuser4 New Social Media Trends You Need to Know for 2020You're not imagining things. Social is definitely getting weirder--and that's just one of the factors that will shape how you create content in the year ahead.
Social MediaAmanda Pressner KreuserTikTok Marketing is Taking Off--Here's How 3 Major Brands are Reaching Gen Z, Millenials, and BeyondGen Z has been obsessed with the popular video app since it launched--but older generations are starting to download and watch in growing numbers. Here's how brands are transforming their TikTok marketing to reach a new wave of adopters.
Social MediaKenny Kline4 Easy Yet Powerful Social Media Strategies to Grow Your Audience in 2020Four Easy Yet Powerful Social Media Strategies to Grow Your Audience in 2020
Social MediaAmy GeorgeHow to Update Your LinkedIn Profile When You Want to Start a BusinessYearning to open your own business? Looking to enter a new industry or profession? But your LinkedIn profile doesn't match. Here's how to tweak your professional profile to align with your future ambitions.
Social MediaHillel Fuld5 Key Differences Between LinkedIn and Twitter When Building Your Marketing StrategyUse Twitter and LinkedIn to build your brand but don't confuse the two platforms and how different they are.
MarketingTanya HallHow 3 Instagram Features Boost ConversionsInstagram is not only a visual platform used to form a more personalized connection with a target audience, it's also a multi-dimensional app with a number of features to help generate conversions for your business.
Social MediaAmy GeorgeHere's How You Can Boost Your Company's Credibility on LinkedInBusiness owners who don't have company pages on LinkedIn are missing out on a chance to tell an important audience about their business. For credibility sake alone, entrepreneurs should invest a few moments to set up a company page on LinkedIn.
Social MediaAmy GeorgeHere's What Your LinkedIn Profile Says About You and How You Do BusinessDetail-oriented. Team player. Community minded. These are a few messages your LinkedIn profile might be conveying -- or not -- about you and how you do business.
Social MediaAmanda Pressner Kreuser7 Social Media Conferences You Need to Attend 2020New decade, new things to learn. Increase your skillset and get ahead of what's coming in social at one of these essential industry events across North America.
LeadBill Murphy Jr.Bill Gates Just Shared His 7 Favorite Tweets Ever, and They All Have 1 Big Thing in CommonYou probably didn't make a big deal when you hit your 10-year anniversary on Twitter. But then, you're probably not Bill Gates.
Social MediaCameron Albert-DeitchYamaha's Response to the 'Carlos Ghosn Challenge' on Social Media Wasn't Funny--and That's What Made It PerfectSome situations call for humor. Others, like this one, don't.
Social MediaErik ShermanMike Bloomberg's Campaign Twitter Account Fakes Being Hacked and Pulls Off a Great StuntWit, skill, and a sense of humor can take you a long way (particularly if they're yours).
How CEOs Use TechAmy GeorgeHere's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your BusinessThere are SEO-like tricks LinkedIn users can employ to ensure their profiles turn up in searches by those who matter -- recruiters, prospective clients, and hiring managers. For example, users need to complete all profile sections and connect with relevant professionals.
Social MediaMinda ZetlinHere's the Lesson From Prince Harry and Meghan Markle's Departure: Racism Can Cost YouThe Prince and Duchess of Sussex say they're "stepping back" from royal duties.
GrowMelanie Curtin54 Percent of Employers Have Eliminated a Candidate Based on Social Media. Time to Clean Up Your Feed (and Tags)Successful professional behavior extends to social media. How you present yourself online matters to recruiters, hiring managers, and employers.
Social MediaBill Murphy Jr.Netflix Already Has the Best Tweet of the Year (and We're Just 1 Week into 2020)'We laugh because it's funny, and we laugh because it's true.'
Social MediaErik ShermanAmerican Airlines Pulls an Unbelievable Social Media FlubIf you're going to use social media, better do it right.
Social MediaAmy George6 Quick Tips and Easy Lifts for a Better LinkedIn Profile in 2020With more than 600 billion users on LinkedIn, you have to invest a little effort so your profile stands out from the rest. Some tips: add your business information to the top of your profile, upload cover art and a headshot, and remember to include volunteer experience.
Social MediaAmanda Pressner Kreuser3 Things You Need to Know Now About The Social Landscape Of Today--and TomorrowRemember when social media held so much promise for brands as a "free" source of customers, and people posted about your products just because they loved them? (Sniff...memories!). Those days may be gone, but you can still get a huge impact from social--here's how.
Social MediaMarla TabakaSocial Media, The Six Sigma Way: 4 Success Strategies You Can Implement TodaySix Sigma organization to release a social media adaptation in 2020. Based on the "4-Cs": community, conversation, connection, and communication.
Social MediaAmy GeorgeEssential LinkedIn Strategies for 3 Stages of EntrepreneurshipEntrepreneurs should use LinkedIn strategies that will help them land new clients and build business. It helps to focus your professional profile on your strengths and to spell out common themes from your entrepreneurial journey.
Social MediaClaire Diaz-Ortiz5 Steps to Perfecting Social Media, According to an Early Employee of TwitterUse these 5 tips to finally see success in your social media marketing.
TechnologyBill Murphy Jr.This Tinder 'Missed Connections' Story Shows Why Technology is Amazing, Right Up Until the Moment It Isn't. (But There's a Happy Ending)You'd think this couldn't happen in 2019. But then, it did.
Social MediaMary Meisenzahl Netflix and Other Major Brands Joked About Sex on Twitter. No, It Wasn't a MistakeWelcome to marketing in 2019.
Social MediaBill Murphy Jr.LinkedIn Says These Are the Most Influential 'Top Voices' on LinkedIn. Here's How to Make the List Next YearOr, if you're really ambitious, be like Melinda Gates, Richard Branson, and Emmanuel Macron and make it twice.
Icons & InnovatorsCameron Albert-DeitchDwayne 'The Rock' Johnson Has Become a Hugely Successful Entrepreneur. This Savvy Strategy Is WhyThe Rock isn't nearly as candid as he appears to be--and that's a good thing.
Startup LifeMinda ZetlinSupergirl Star Melissa Benoist Describes Her Past as a Domestic Abuse Victim. I Was One TooThousands of supporters respond with the hashtag #istandwithmelissa.
Social MediaDamon BrownHow to Know When to Leave Social Media BehindShould you focus on Facebook, Twitter, LinkedIn, everything else? No. Here's how you know what social media platform to support - and which to leave now
Social MediaDamon BrownWhy I'm Taking Myself (and My Business) Off Facebook PermanentlyFacebook doesn't make much sense anymore for many businesses, including mine. Here is why I'm leaving the ethically challenged platform for good.
Social MediaAmy BalliettHow to Create Engaging Social Media Content in the Blink of an EyeMany brand marketers struggle to produce enough visual content for social media without sacrificing quality. Here's how you can achieve both.
Social MediaLarry Kim10 Content Ideas to Make Your Social Media Stand OutBusinesses have social media, but it can be to know how to utilize it and what to post. Here's 10 killer content ideas for your business social media.
Social MediaGene MarksSupport for a Muslim Business Owner Backfires Because of Social MediaA post catches the eye of the wrong person.
Social MediaAmy GeorgeHow to Use Images to Make Your LinkedIn Articles and Blog Posts PopIf you write articles on LinkedIn or blog posts on your company website, you want those articles to pop -- and they will if you add photos. Here's what you need to know about publishing eye-catching LinkedIn articles and blog posts.
Social MediaGene MarksWant Grow Your Business On Facebook? Better Be Careful.facebook, instagram, zuckerberg
MarketingAmanda Pressner KreuserInfluencer Marketing Is Exploding on LinkedIn. Here's How It Can Drive Dollars for Your BrandActually ... don't do for the gram. If you're selling to other businesses on social, better turn your attention (and resources) to this platform instead.
How CEOs Use TechJustin BarisoElon Musk Just Tweeted a Response to Ford's New Electric Mustang Announcement, and It's Most ExcellentElon Musk could have chided Ford for its newest release. What he did instead was much better.
MarketingMinda ZetlinSouth Dakota's 'Meth. We're On It' Ad Campaign Gets Laughed At Across the CountryGovernor Kristi Noem insists it's working.
