WireAllison Fass 7 Simple Social Media Moves That WorkLikeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Social MediaVictor Ho One Simple Metric You Need to Determine Marketing ROIStruggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation.
Social MediaJessica Stillman How to Bounce Back From a Social Media DisasterMade a major flub in front of the whole world on social media? Here's how to respond and keep your reputation.
Business BooksJessica Stillman This Saga About the Rise of Social Media Was Just Crowned Best Business Book of 2020The book combines soapy insider drama with deep insights into how social media took over the world.
Social MediaGabrielle Bienasz How to Get Your Business Started on TikTokHere are the tips you need to know for creating videos and building an audience on the social platform.
MarketingMelina Palmer How to Use Fickle Social Media Trends for Lasting Business BenefitsChasing trends isn't a great strategy for most businesses, but you should still watch for social media trends. When properly leveraged, they can have a huge impact on your bottom line.
LeadJustin Bariso Ocean Spray Just Gave the Viral Skateboarding TikTok Guy an Extraordinary Gift. It's a Lesson in Emotional IntelligenceAfter his car broke down, an Ocean Spray customer's video went viral. Ocean Spray saw a golden opportunity.
Social MediaYoung Entrepreneur Council 3 Ways to Strengthen Customer Trust With Social MediaStart with these tips to build better trust with your customers online.
Social MediaJustin Bariso McDonald's Left Customers Hanging on Facebook. What Burger King Did Next Was BrilliantBurger King's ad campaign is a great example of how brands can use emotional intelligence to build meaningful connections with customers.
Social MediaAmy George LinkedIn Rolls Out 2 New Features: 'Stories' and Video MeetingsBut it's less about how you engage with your network than that you actually engage with your network.
Social MediaMinda Zetlin Chick-Fil-A Just Fired an Employee for Doing Something Customers LoveShe explains how to get twice the Mango Passion Tea Lemonade for the same price.
Social MediaYoung Entrepreneur Council How Your Brand Can Start Meaningful Conversations OnlineIt's time to change the narrative and engage in discussions that matter.
Social MediaMinda Zetlin Bill Gates and Elon Musk Had Their Twitter Accounts Hacked. Every Leader Should WorryWarren Buffett, Jeff Bezos, Joe Biden, and Kanye West also had their accounts hacked.
Icons & InnovatorsMinda Zetlin How a 2-Word Tweet Cost CrossFit Founder Greg Glassman His JobGyms left. Reebok pulled out. The company's future is unclear.
Icons & InnovatorsMinda Zetlin Alexis Ohanian Quits Reddit Board, Asks for Black ReplacementResignation is an 'act of leadership,' says Ohanian, after anti-racism protests on the platform.
Social MediaYoung Entrepreneur Council Scale Your Company by Leveraging Your Customer FeedbackUsing social media, don't miss out on the opportunity to learn more about what your customers want and need.
Social MediaAmy George LinkedIn Launches Newest Way to Interact With Your NetworkLinkedIn is rolling out a new feature: polls. It's the latest way the professional social networking platform suggests for users looking to engage with their connections.
Social MediaBill Murphy Jr. 3 LinkedIn Secrets From Bestselling Author Brad Meltzer'The X-factor in any writing is, does the author care about what they're writing? And it's the same on LinkedIn.'
Social MediaMandy Gilbert 5 Tips to Turn Employees Into Brand AmbassadorsYou've got an all-star team. Here's how to let them shine for your brand online.
Social MediaAmy George LinkedIn Advises Users to Focus on Transferable SkillsDuring this time of economic uncertainty and the coronavirus pandemic, LinkedIn recommends users focus on transferable skills. Here's what you need to know about leveraging your skills within your LinkedIn profile.
Social MediaMelina Palmer 3 Ways to Stay Connected While Social DistancingPhysical separation creates the perfect opportunity to stay socially connected and expand your network.
Social MediaStephen Key Social-Media Mistakes You Don't Know You're MakingWith social media, you are your own publicist. If your posts are met with silence, here's what you're missing, and what to do instead.
Social MediaJeff Steen 5 Things To Avoid on Social Media in the Wake of a CrisisAs convenient and efficient as social media is in the world of communication, it's critical that leaders do not mislead their followers when catastrophe hits -- and threaten greater fallout
MarketingAmanda Pressner Kreuser New Tools From Instagram, Pinterest, and Facebook Make It Easier Than Ever to Drive Revenue Through SocialSocial has always been more of a brand awareness play than a direct revenue driver. But key changes by the major players--Facebook, Instagram, and Pinterest--are changing all of that.
Startup LifeJessica Stillman Scientists Can Now Guess Your Job Based on Your Social Media FeedsCould Twitter become the new career aptitude test?
Social MediaYoung Entrepreneur Council 5 Ways to Use Social Media to Create Better EngagementsBuild relationships with your audience and win loyal customers by investing in your social media presence.
LeadDustin McKissen It's OK to Be Concerned About the Coronavirus, But If You Have a Little Influence, Use It to Promote LogicEach of us can exert influence among our network and on our platforms. Let's use it the right way.
LeadJim Schleckser Why All Your Decisions Are Front-Page NewsNews travels fast -- secret news even faster.
Social MediaAmy George 5 Ways to Help Your Employees Shine on LinkedIn While Elevating Your Own BrandYou should encourage your employees to be active on LinkedIn -- not for their own benefit, but for the good of your company. Here's how you empower your team to be your brand ambassadors on LinkedIn and beyond.
Social MediaAmy George LinkedIn Just Launched a 'Featured' Tool, and You Should Put It on Your Profile ASAP. Here's HowLinkedIn quietly unveiled 'Featured,' which users should deploy right away on their profiles. It appears below users' 'About' and offers them a chance to more prominently show off articles, videos, web links and other media in which they've been featured.
Social MediaYoung Entrepreneur Council 8 Entrepreneurs Share Their Top Social Media Tips for 2020Social media trends are constantly changing, but these tips are worth following for long-term success.
Social MediaAmanda Pressner Kreuser 4 New Social Media Trends You Need to Know for 2020You're not imagining things. Social is definitely getting weirder--and that's just one of the factors that will shape how you create content in the year ahead.
Social MediaAmanda Pressner Kreuser TikTok Marketing is Taking Off--Here's How 3 Major Brands are Reaching Gen Z, Millenials, and BeyondGen Z has been obsessed with the popular video app since it launched--but older generations are starting to download and watch in growing numbers. Here's how brands are transforming their TikTok marketing to reach a new wave of adopters.
Social MediaKenny Kline 4 Easy Yet Powerful Social Media Strategies to Grow Your Audience in 2020Four Easy Yet Powerful Social Media Strategies to Grow Your Audience in 2020
Social MediaAmy George How to Update Your LinkedIn Profile When You Want to Start a BusinessYearning to open your own business? Looking to enter a new industry or profession? But your LinkedIn profile doesn't match. Here's how to tweak your professional profile to align with your future ambitions.
Social MediaHillel Fuld 5 Key Differences Between LinkedIn and Twitter When Building Your Marketing StrategyUse Twitter and LinkedIn to build your brand but don't confuse the two platforms and how different they are.
MarketingTanya Hall How 3 Instagram Features Boost ConversionsInstagram is not only a visual platform used to form a more personalized connection with a target audience, it's also a multi-dimensional app with a number of features to help generate conversions for your business.
Social MediaAmy George Here's How You Can Boost Your Company's Credibility on LinkedInBusiness owners who don't have company pages on LinkedIn are missing out on a chance to tell an important audience about their business. For credibility sake alone, entrepreneurs should invest a few moments to set up a company page on LinkedIn.
Social MediaAmy George Here's What Your LinkedIn Profile Says About You and How You Do BusinessDetail-oriented. Team player. Community minded. These are a few messages your LinkedIn profile might be conveying -- or not -- about you and how you do business.
Social MediaAmanda Pressner Kreuser 7 Social Media Conferences You Need to Attend 2020New decade, new things to learn. Increase your skillset and get ahead of what's coming in social at one of these essential industry events across North America.
LeadBill Murphy Jr. Bill Gates Just Shared His 7 Favorite Tweets Ever, and They All Have 1 Big Thing in CommonYou probably didn't make a big deal when you hit your 10-year anniversary on Twitter. But then, you're probably not Bill Gates.
Social MediaCameron Albert-Deitch Yamaha's Response to the 'Carlos Ghosn Challenge' on Social Media Wasn't Funny--and That's What Made It PerfectSome situations call for humor. Others, like this one, don't.
Social MediaErik Sherman Mike Bloomberg's Campaign Twitter Account Fakes Being Hacked and Pulls Off a Great StuntWit, skill, and a sense of humor can take you a long way (particularly if they're yours).
How CEOs Use TechAmy George Here's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your BusinessThere are SEO-like tricks LinkedIn users can employ to ensure their profiles turn up in searches by those who matter -- recruiters, prospective clients, and hiring managers. For example, users need to complete all profile sections and connect with relevant professionals.
Social MediaMinda Zetlin Here's the Lesson From Prince Harry and Meghan Markle's Departure: Racism Can Cost YouThe Prince and Duchess of Sussex say they're 'stepping back' from royal duties.
GrowMelanie Curtin 54 Percent of Employers Have Eliminated a Candidate Based on Social Media. Time to Clean Up Your Feed (and Tags)Successful professional behavior extends to social media. How you present yourself online matters to recruiters, hiring managers, and employers.
Social MediaBill Murphy Jr. Netflix Already Has the Best Tweet of the Year (and We're Just 1 Week into 2020)'We laugh because it's funny, and we laugh because it's true.'
Social MediaErik Sherman American Airlines Pulls an Unbelievable Social Media FlubIf you're going to use social media, better do it right.
Social MediaAmy George 6 Quick Tips and Easy Lifts for a Better LinkedIn Profile in 2020With more than 600 billion users on LinkedIn, you have to invest a little effort so your profile stands out from the rest. Some tips: add your business information to the top of your profile, upload cover art and a headshot, and remember to include volunteer experience.
Social MediaAmanda Pressner Kreuser 3 Things You Need to Know Now About The Social Landscape Of Today--and TomorrowRemember when social media held so much promise for brands as a "free" source of customers, and people posted about your products just because they loved them? (Sniff...memories!). Those days may be gone, but you can still get a huge impact from social--here's how.
Social MediaMarla Tabaka Social Media, The Six Sigma Way: 4 Success Strategies You Can Implement TodaySix Sigma organization to release a social media adaptation in 2020. Based on the "4-Cs": community, conversation, connection, and communication.
Social MediaAmy George Essential LinkedIn Strategies for 3 Stages of EntrepreneurshipEntrepreneurs should use LinkedIn strategies that will help them land new clients and build business. It helps to focus your professional profile on your strengths and to spell out common themes from your entrepreneurial journey.
Social MediaClaire Diaz-Ortiz 5 Steps to Perfecting Social Media, According to an Early Employee of TwitterUse these 5 tips to finally see success in your social media marketing.
TechnologyBill Murphy Jr. This Tinder 'Missed Connections' Story Shows Why Technology is Amazing, Right Up Until the Moment It Isn't. (But There's a Happy Ending)You'd think this couldn't happen in 2019. But then, it did.
Social MediaMary Meisenzahl Netflix and Other Major Brands Joked About Sex on Twitter. No, It Wasn't a MistakeWelcome to marketing in 2019.