Over the weekend, Beyonce headlined the Coachella Valley Music and Arts Festival. The performance was historic: She was the first Black woman to headline the popular festival since its inception in 1999.
The performance has drawn rave reviews. A New York Times writer declared that "there's not likely to be a more meaningful, absorbing, forceful and radical performance by an American musician this year, or any year soon." Beyonce's takeover of the event was so grand that the festival has since been dubbed "Beychella" by many on social media.
No matter how you feel about Beyonce or her music, there's no denying that she's mastered the art of delivering experiences that make her droves of fans around the world rave, swoon, and collectively lose their minds.
Here are three lessons you can take from Beyonce's Coachella performance, to help you create more raving fans of your own:
1. Give yourself time and space to build a vision.
Beyonce was scheduled to headline Coachella in 2017 but had to pull out because she was pregnant with twins. At the end of the nearly two-hour concert, the singer told fans the downtime served her well:
"I was supposed to perform at Coachella before but I ended up getting pregnant, thank God. So I had time to dream and dream and dream with two beautiful souls in my belly. And I dreamed up this performance and this is everything and more that I dreamed of it being."
Often, we get so busy with the day-to-day tasks trying to achieve big goals that we run out of time or space for creativity. When you give yourself space to think, be bored, or even to play, you give your mind the freedom it needs to tap into your creativity. I've actually written about this before: There's a link between boredom and being more creative.
Another added benefit of not being so busy and over-scheduled: You'll actually have time to implement the creative ideas that you come up with.
2. Don't be afraid to take risks.
I sang, danced, and squealed as I watched Beyonce's Coachella performance. The production incorporated music and references that are common in black culture, especially at historically Black colleges and universities, like the one I attended.
As I read commentaries about the performance, I realized many of the references I loved weren't immediately familiar to everyone, particularly the largely white audience that attends Coachella every year.
Leading up to the show, Tina Knowles, Beyonce's mother, was nervous her daughter's her vision wouldn't be well received. In an Instagram post, she shared the conversation she had with her daughter about it:
"I told Beyonce that I was afraid the predominately white audience at Coachella would be confused by all of the black culture and black college culture because it was something that they might not get."
Beyonce's point of view was that she felt it her responsibility to do what she thought was "best for the world, and not what is most popular."
Her goal was to bridge a cultural divide. She wanted others who weren't familiar with these popular elements of black culture to get a glimpse of it and be curious enough about it to research it afterward.
When it comes to delivering remarkable experiences you can't be afraid to shake things up. Playing it safe is expected, the norm, and often unremarkable.
By taking calculated risks that advance your overall mission will better position you to wow and delight the customers you are best suited to serve.
3. Master the long-game.
Beyonce has been performing for more than twenty years, during which she's released more than ten albums and completed seven tours as a solo-artist. Her body of work is extensive.
I saw her perform in the early days back in 1999 when she was with Destiny's Child. Today's Beyonce isn't the same as the one I saw way back when.
The time spent showing up day in and day out, being prolific, and mastering your craft pays cumulative dividends. To get to that point, you've got to be willing to play the long-game, rather than constantly looking for short-term wins and gains.
That could mean spending time mastering how to produce high-quality original content so you can build your own body of work that builds an audience over time. Or it may be in investing time to build emotional relationships with your customers that earns their loyalty and better equips you to solve their problems like none other.
When you do, not only will you have a pulse on what works, but you'll be poised to seize opportunities to wow your customers. Masses of them.