When 16-year-old Carter Wilkerson asked Wendy's for a year's supply of free chicken nuggets, he wasn't planning on starting an e-commerce business. He wasn't planning on going viral. He just wanted some chicken nuggets.

For now, he's settling for two out of three, and it's a pretty good outcome -- for Wilkerson, for the charities he's using his newfound internet fame to support and for GoDaddy, whose new e-commerce solution played a critical role in making it all happen.

It all started when Wilkerson, a high-schooler from Reno, Nev., tweeted his request for a year of sweet poultry goodness at Wendy's and the company agreed to grant his wish in exchange for 18 million retweets. So far, Wilkerson has hit 3.3 million retweets -- and attracted a flood of attention.

While he has a long way to go to clear the bar set by Wendy's, Wilkerson is within striking distance of taking over the most-retweeted-tweet record from Ellen Degeneres, whose Oscar-night group selfie got more than 3.4 million retweets. In the meantime, Wilkerson and his family are already capitalizing with an online T-shirt business to raise money for charity. As their e-commerce platform provider, they chose GoDaddy, because they'd seen the company's ads and knew they could buy a domain name there.

The story illustrates both the serendipity of the internet's bottom-up hype machine and how valuable it is to be top-of-mind among potential customers. Only in the age of social media and ubiquitous cloud software could a person achieve fame and be able to capitalize on it so fast. For GoDaddy, hitching a ride on this rocket was less a matter of luck than an outsized brand built on years of aggressive consumer marketing efforts.

Wilkerson's parents are both dentists who weren't sure how to go about setting up a website to sell products online. But Wilkerson's mom did know that she could buy a domain name using GoDaddy, so she went to their website. As it turned out, someone had already snatched up NuggsForCarter.com, but GoDaddy helped her contact the stranger, who graciously transferred the domain over to the Wilkersons.

The #NuggsForCarter website is powered by the ecommerce module of GoCentral, which is GoDaddy's recently announced answer to Squarespace and Shopify. "Carter's website is the most trafficked GoCentral website created since the product launched in January," a GoDaddy spokesperson told Inc. The Wilkersons said that GoDaddy's 24/7 support was instrumental in getting the site ready and launching it.

On top of all the other surprising consequences of sudden internet fame -- such as TV appearances and accusations of being a Russian spy -- Wilkerson and his parents have become the purveyors of a successful ecommerce business. They sell #NuggsForCarter-branded shirts, all of the profits from which will be donated to the Dave Thomas Foundation for Adoption and Pinocchio's Moms on the Run. Wendy's promised to donate an extra $100,000 if Wilkerson's tweet beats Degeneres' record -- an offer that was then matched by Oath, Verizon's newly renamed media conglomerate.

Blowing up on social media and monetizing the attention via merch isn't unusual these days. The "influencer economy" is going strong. However, the speed of the #NuggsForCarter operation is impressive, both in terms of the sudden viral surge of attention and how quickly the Wilkerson family was able to channel that attention toward a checkout form.

GoDaddy VP of commerce Greg Goldfarb stressed that GoCentral is explicitly meant for people who aren't web developers. The important factors when it came to getting the Wilkersons' business were broad brand awareness and the availability of hand-holding for non-tech-savvy users. The Wilkersons didn't disclose the number of T-shirts they've sold or the resulting profits, but it's safe to guess that both are in the thousands.

Carter Wilkerson told Inc. that he intends to stay active on Twitter, where he now has almost 100,000 followers, although he doesn't plan to get into influencer-style advertising. He may not need to -- if Wilkerson's "brand" can be sustained over time, a variety of business ventures will be available. And a variety of B2B companies are out there offering services for Wilkerson and his family to choose between.