When Michael Dubin reflects on what he wishes he'd known when he was starting Dollar Shave Club a decade ago, his answer is simple: "That everything's going to work out just fine."
For Dubin, it certainly did. By 2016, his direct-to-consumer men's grooming company had hit No. 65 on the Inc. 5000 list of America's fastest-growing private companies. That same year, it was acquired by Unilever for $1 billion. The company has since expanded into brick-and-mortar retailers, including Target and Walmart. Dubin, who stepped down as CEO earlier this year, spoke with Inc. features editor Diana Ransom at an Inc. Real Talk streaming event on Wednesday about how the world of direct-to-consumer startups has changed during his tenure and what business owners should know now. Watch the clips below for Dubin's advice for entrepreneurs.
On making your brand stand out in increasingly crowded digital spaces:
On why he's looking forward to working in an office again:
On how to choose a business idea that's more likely to succeed:
On telling your company's story to investors: