The Hispanic population in the U.S. is over 60 million and growing, but brands must do more to reach this powerful market, according to the panel of experts at the second Hispanic Small Business Town Hall hosted by Inc. and Hello Alice on September 25. The panel, moderated by Hello Alice co-founder and CEO Carolyn Rodz, discussed customer feedback, business pivots, and the wealth of opportunities for Hispanic entrepreneurs and leaders. Watch the clips below for highlights from the conversation.

On how to show customers that you see, understand, and value them: 

On why business success starts with listening to your customer:

On the best ways to gather valuable feedback:

On the importance of collecting and sharing data about the Hispanic community: