When Victoria Tsai, the founder of Japanese skincare brand Tatcha, returned to lead her company in January 2021, she joined a small group of second-time CEOs that includes Starbucks' Howard Schultz and Apple's Steve Jobs. And she had a lot of work to do.
"No founder comes back a second time because it went well," Tsai says.
Founded in 2009, Tatcha landed at No. 21 on the 2015 Inc. 5000 list and sold to Unilever in 2019 for an estimated $500 million. Tsai remained at the company but stepped down as CEO, until she was asked to step up again--in the middle of the Covid-19 pandemic. Now, she says, "We're taking everything back down to the studs and really focusing on, 'Why do we exist, and why do we deserve to exist as a company?' " Watch the clips below for more of Tsai's story and her advice for business leaders.
On what it's like to watch someone else run the company you founded:
On finding the right buyer for your company:
On why she doesn't believe in following industry trends:
On the two things she's learned about leadership from the pandemic: