Women entrepreneurs have historically had a harder time than men getting the funding they need to start and grow their businesses. The pandemic only worsened that disparity. However, it also created new opportunities for women to raise money and find support, according to a panel of investors, founders, and small-business experts who spoke with Inc. editor-at-large Kimberly Weisul at an Inc. National Small Business Town Hall streaming event on Thursday.
"There's been a huge shift in actually addressing some of these challenges," says Brittany Davis, a general partner at Backstage Capital, a venture capital firm that invests in underrepresented founders.
The other panelists were Joanna Rees, managing partner at West Ventures; Jessica Hayes-Stallings, founder and CEO of Skinphorea Facial Bar; and Jill Sasso, vice president of human resources, governance and programs at the Women's Business Enterprise National Council. Watch the clips below for more of their advice for women founders.
On the quick pivot that helped Hayes-Stallings's business boost revenue while keeping employees and customers safe:
On how to use different social media platforms for virtual networking:
On what to do before you ask a fellow entrepreneur to mentor you:
On how to know if you have a solid business model:
On why you shouldn't be too conservative when pitching investors: