Yes, I realize that there is something post-modern about blogging about blogging. But here goes. Matt Fogel wrote about businesses that use blogging as a marketing technique in the May issue of Inc. But commercial blogging does raise some issues as the Sacremento Bee recently found out. The paper received many complaints from readers after it was disclosed that its blog was actually edited. The point of blogs, readers said, was authentic, unfettered commentary. But ask yourself this, how freely would you let employees sound off on your site?
Sep 29, 2003