File this under 'You read it here first': Soccer Moms and Nascar Dads are out as the hot swing voter. Women entrepreneurs are in. So reports the Washington Post in a political column today, noting that two pollsters—one Democrat and one Republican—were releasing a survey that suggested that the votes of women business owners could decide the '04 election.

Inc. actually picked up on party interest in women business owners as a bloc back in 2000, when both Al Gore and George W. Bush scheduled high profile events at women-owned companies just days before the chad-scattering Election Day.

Fond reporting memory: watching the returns in Ohio with entrepreneur Carol Lathem, a Bush supporter, and her employees. What a long night that was!