Nick Wreden, a columnist for, shares his guidelines for using blogs and wikis for marketing purposes in 10 Rules for Corporate Blogs and Wikis.

A few of his suggestions:

  • Be authentic: Blogs are about trust, and should be written as if you're sharing observations with personal friends.
  • Be an unmatched resource: Use your blog to release "heads-up" information unavailable anywhere else.
  • Once you start, don't stop: Once you've started, you're committed, or you'll risk the wrath of those who read your blog on a regular basis.
  • Monitor other blogs: This keeps you in front of the emerging issues and gives you something to talk about.

For more tips, read the full story.