A few of his suggestions:
- Be authentic: Blogs are about trust, and should be written as if you're sharing observations with personal friends.
- Be an unmatched resource: Use your blog to release "heads-up" information unavailable anywhere else.
- Once you start, don't stop: Once you've started, you're committed, or you'll risk the wrath of those who read your blog on a regular basis.
- Monitor other blogs: This keeps you in front of the emerging issues and gives you something to talk about.
For more tips, read the full story.
Apr 13, 2004