In a spectacular example of sensationalism, J.K. Rowling announced a surprising character trait of a key member of the cast in the Harry Potter series. Apparently, Dumbledore, the perennially wise headmaster of Hogwarts School for Witchcraft and Wizardry, is a homosexual.

You might agree with the Times about how a wizard of Dumbledore's moral superiority should be immune to the weaknesses of human sexuality or you may side with some of Rowling's fans who think a strong gay character is leap for gay rights. Either way, you have to admit that planting a secret explosive device that the author could choose to detonate at her will was a stroke of marketing brilliance.