The Future of Wikipedia, according to Jimmy Wales. Silicon Alley Insider interviews Wikipedia founder Jimmy Wales on how to spend nothing on content, but become the world's fifth most popular website, how big he thinks Wikipedia can get in the next decade, and why the future is global. The company's focus is shifting from amassing articles to the quality of its content and the number of pages in English are down from 1/3 to 1/5. Some interesting revelations: in an earlier iteration, experts had to fax their diplomas to prove they were qualified (that was quickly dispensed with); Wikipedia doesn't have a single paid employee creating content; and German editors give each other gummy bears for good spelling.

When to fire an employee. It depends on how great of an employee they are and how frequent the mistakes, says Mahalo CEO Jason Calacanis, who outlined three different situations and his decision on each in an e-mail to his 22,000-strong listserv. Audrey Watters at ReadWriteStart has the summary of Calacanis's advice.

Maybe it's time to rethink your SEO strategy. It sounds blasphemous, but being number one on a Google keyword search may not be the most effective way to market your business. As marketing guru Rohit Bhargava explains on the OPEN Forum, "...being #1 on Google doesn't matter. Actually, it doesn't matter as much as you think. Why? Because the vast majority of people don't go past the first page of search results, but they do go past the first search result." Instead of aiming for the top spot, Bhargava suggests trying to own number 2-10 on a Google search page. He goes on to list five unconventional search marketing tips that can help you get great search results in unexpected ways. "To really optimize your search engine strategy, you need to think differently about your search marketing and what will really make an impact," says Bhargava.

How bad are things at Mozilla? ReadWriteWeb's blog post from earlier this week made the case that Google's Chrome browser was eating into Mozilla's market share with Firefox. But Om Malik takes a closer look at the numbers, which tell a slightly different story. Chrome may have won the battle for mindshare among early adopters. And with the impending loss of their CEO, Mozilla missed a huge opportunity to develop a mobile platform. (Firefox co-inventor Blake Ross told TechCrunch that Mozilla was "too timid, passive, and consensus-driven to release breakthrough products quickly.") But for every person who downloads Chrome, 2.5 people download Firefox. In fact, Firefox gained more than 100 million in the same period that Chrome picked up 40 million. And opportunities still exist with Firefox 3.6.4, which will be released next week.

How to reach new customers through Twitter. The New York Times' You're the Boss blog has compiled some great tips from companies that are taking advantage of Twitter. Whole Foods is using Twitter as a live version of a FAQ for customers, a Los Angeles bakery is using it for customer feedback when experimenting with new recipes, and a San Francisco cafe took a more playful approach by posting trivia bingo contests. "Twitter makes it possible for small business to retain that personal touch," Anamitra Banerji, a senior product manager at Twitter, tells the Times. "Interacting with a Twitter account is almost like walking into a corner store." Check out the Times' list of 11 companies to follow on Twitter, and for a comprehensive guide to social media for business, take a look at our our 30 tips for using social media.

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