As Inc.com readers know by now, Nordstrom's caught the full fury of the 45th president of the United States' wrath when they decided to discontinue selling Ivanka Trump's fashion line.

The president launched a 140-character ICBM directly at Nordstrom's from his personal as well as his POTUS account, slamming them for mistreating his daughter. White House Press Secretary Sean Spicer then proceeded to defend the president's actions in a press briefing and Counselor to the President, Kellyanne Conway, punctuated the fracas by actually endorsing Ivanka's products on Fox.

In response, Nordstrom's did what you should do if the POTUS should single out your organization:

1.) Keep your cool. Nordstrom management remained cool, calm and collected throughout the Perfect Storm and stuck to the facts. They Tweeted that the Ivanka Trump fashion line had been discontinued purely because of underperforming sales (in fact, her wares were off an alarming 38 percent in the Fourth Quarter). They neither engaged in an escalating, back-and-forth "He said, she said" a la Trump and Arnold, but limited their statements to making the business case for their decision. And Wall Street rewarded their brilliant response with a nifty four percent hike in the stock price.

2.) Scenario plan: We've been scenario planning every conceivable crisis with our client management teams for years. We've stress-tested their ability to cope with, and respond to, everything from a cyber-hacking and hostage-taking situation to a major manufacturing plant explosion and the CFO being arrested for fraud. The beauty of preparing for the unexpected is this: Everyone will know in advance his or her roles and responsibilities. And everyone will know which stakeholder group with whom she is responsible for communicating (if the you-know-what hits the fan). You can do the same with Trump-bashing.

3.) Trump-proof your company. You can scenario plan for an unexpected attack from The White House in the wee hours of the morning. First, evaluate your vulnerabilities: What have you done in the past or are you planning to do in the future that might engender his wrath (i.e. are you planning to close a facility in Oshkosh and open a new one in Guadalajara? Have you decided to continue doing business with the seven Middle Eastern countries The Donald now has in his crosshairs? Do you have any business dealings whatsoever with any Trump siblings?, etc.) Once you've identified potential points of weakness, build what we call a "dark site." This is a microsite that contains all of your company's facts, figures and stances on globalization, diversity and inclusiveness, a commitment to globalization, etc., as well as why the choice you've made is the prudent one for the business. Then, be prepared to activate the site as soon as the 140-character Patriot Missile is launched and tailor whatever verbiage is needed to re-direct his ire towards your smart, sound business decision. The latter is absolutely critical.

4.) Stay focused on your bottom-line. If the president picks on you, make sure your executives responsible for everything from employee communications and investor relations to sales and the global supply chain are properly messaged and reach out to explain why you're acting, reacting or not acting at all to the Trump Tweet. There's nothing worse than having key stakeholders hear about your actions second-hand.

5.) Create a war room. If you feel you will, indeed, be singled out by POTUS, don't wait for it to happen. Set up a war room. Equip it with all of the latest technologies and software tracking systems possible as well as live feeds to all of the key cable and basic news channels. Assign your chief communications officer and/or an outside PR firm to provide 24x7 monitoring of Twitter. Have a SWAT team identified in advance that, regardless of the time, can immediately evaluate the severity of the attack and present you, the CEO, with two or three courses of action to consider.

6.) Measure your success. Many companies have seen sales, reputation and overall satisfaction RISE after a particularly damaging crisis. That's IF they acted in a transparent, reasoned fashion and, if appropriate, righted what went wrong. The same holds true with a Trump attack. While I don't know this for a fact, I'll bet Nordstrom employees, shoppers and, most certainly, The Street, have never felt better about the organization (thanks to the superbly professional way in which they handled the multiple attacks from The West Wing).

I'll end by stressing you have about a nanosecond to decide whether to prepare for a possible attack or sit back and assume it simply won't happen to your company. The clock's ticking.