Lean Cuisine launched a new hashtag campaign: #ItAll. The idea was part of a project they had done, asking women individually what they wanted, and then having them say what they wanted out of life when accompanied by a friend. The results were pretty good--89 percent of the women made more ambitious life choices when they were accompanied by a friend who supported them.
Here are their tweet and video:
So why did Twitter have a field day with them? Well, Twitter tends to have a field day with anyone who so much as breathes on Twitter, but here are some samples:
Having #ItAll means not allowing Lean Cuisine to get their next marketing campaign for free from us. It also means eating real food.-- Laurie Donahue-Hjelle (@Ldonahuehjelle) May 24, 2018
Lean Cuisine asked the internet what it means to "have it all" as a woman.-- Alli Zelle (@alli_zelle) May 24, 2018
Um, equal pay, easy access to birth control, comprehensive health insurance, choice, no pink tax, no sexism, no heteronormativity, no pants without pockets, etc. etc. etc.#ItAll
"Remember when we body-shamed you guys into attempting to survive on child-size rations of food? We did that to nourish female friendship. Don't forget to use the good & memorable hashtag #itall"-- Hot Take Appreciator (@IHateNYT) May 24, 2018
Having #ItAll as a women would be if no one asked women how to "have it all". Does anyone ask men how to have it all? No. No, they do not.-- Michelle (@RageMichelle) May 24, 2018
As Michelle points out, this isn't a common question asked of men. It seems to be purely women that are asked if they have it all, or how they are balancing motherhood and work. It reminded me of this rant from Kristina Kuzmic where she concludes, screw balance:
Let's face reality here: No one gets "It all." No one. Not men, not women, not plants. Every single one of us has to make choices and that's okay. You're not a better woman if your choices are "more ambitious." Make whatever choices you want. Just stand behind them.
If you're not comfortable with your choices or where your life is, make different choices. But, don't try to let a diet food company convince you that if you just have warm, supportive friends, you'll be able to have "it all."
And social media experts, you should know by now that hashtag campaigns never go the way the creators want. Give it up.