While many businesses--and, yes, entire industries even--have suffered as a result of the Coronavirus crisis, some companies have managed to thrive in this moment.
- Cleaners--all types. Everything has to be cleaned to new, higher standards.
- Printing. From sign printers to ink manufacturers, this industry has been super busy.
- Technical support. Suddenly, everyone is working from home and needs help.
- Therapists. This hasn't been easy for anyone.
- Glass/plexiglass makers. Suddenly, every cash register and every restaurant table needed a partition. Someone has to make them.
- Laminated/extruded films. If you don't know what this is, that's OK. They make the packaging for frozen vegetables, for instance. With the increase in home cooking, they've been working around the clock.
- Medical professionals. While some medical people lost jobs, now that people are going back for regular care, the hiring signs are out.
- Nutraceuticals. Alternative forms of medicine and herbal remedies have been flying off the shelves, and business is booming.
- HR/finance/employment law. Every time you turn around, there's a new regulation, a new tax break, or a new lawsuit. These three groups have been buzzing and busy.
So what does this mean for you? You don't need to be FedEx or Walmart, hiring tens of thousands of people, to be a successful business. There are expansion opportunities everywhere--who would have thought six months ago that plexiglass would be the hottest thing on the market? Take a look around and see what would make your life better or your life safer. If Etsy can explode with homemade masks (735,907 Etsy results on a search of "mask"), what could your business do?
As you stare into what may be a prolonged period of economic uncertainty, it might behoove you to take a cue from the companies that are scrambling to hire. If there was ever a time to revisit your business model, this is it.