.Elon Musk is different.

He sets a high standard for what matters in business. It's good to pay attention and learn from him; to ask yourself what sets him apart and what that means to you personally.

His world view looks to the future with audacity. What does he do and what do you need to do to act decisively in these unstable times?

The first order of business is you.

What it means to survive: The behaviors that worked in the past are not going to get you where you want to go unless you are prepared. And, preparation means first, taking care of yourself, physically and psychologically.

In the excellent book, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Ashlee Vance describes Musk's difficult childhood in the tumultuous times of apartheid in South Africa.

Musk was an odd kind of kid who didn't fit in with the macho Afrikaners who valued sports and physical toughness. He was tested over and over, beaten up and pushed aside. Somehow his love of learning through books helped him in these difficult days. The world of ideas was like a salve on his physical wounds.

This gave him a world view that led to the man he is today. And one word stands out from all the rest.


He would get up and get going.

This is a time for you to develop an inner sense of security. There will be, in fact already are, times when the outer environment is not stable and secure. How do you handle this?

What it means to prosper: Musk grew up in a financially comfortable family. Yet, he did not live the life of luxury. In fact, as a teen who left to seek new challenges he worked at menial jobs and lived a Spartan life.

Prosperity begins in the world of dreams and possibilities. Musk took chances and was willing to lose it all rather than play it safe. And one word stands out from all the rest.


Musk pushes risky ideas with his long- range vision and then hires creative and competent people who hear his call to adventure.

How do you view risk and what is the reward you are after? Look, not everyone is cut out to risk it all. However, those of you who play it too close to the chest will be the losers overall. Those who will contribute the most, value risk over safety in these changing times.

What it means to contribute: The goal is to produce products and services that do not add to our already deeply troubled world environment. It means considering what you sell, how you package, and how you appeal to healthy emotions in marketing.

Musk wants to see a world no longer dependent on fossil fuels. Electric cars, homes with solar roofs with clean renewable energy and of course, comfortable living on Mars. And one word stands out from all the rest


What is the ROI that you are looking for? How will it make the world a better place? How will you contribute to the sustainability movement?

Elon Musk, a trailblazing entrepreneur is a model of resilience, risk, and return. Learn from his courage and tenacity. As he has proven repeatedly "If something is important enough, even if the odds are against you, you should still do it."