Yes, technology is amazing. No, it cannot make you a brilliant entrepreneur or a great leader. It simply makes things happen faster. Even with Twitter, Instagram and Facebook, modern ways of communicating still fall back to patterns as old as time.

There is one basic question that is part of almost all conversations, "Are you with me or against me?" Today that one thought is at the core of how many "likes" you get.

Do you really care?

On some deep emotional level we all do! Whether you admit it or not, it really matters because it is about basic safety (the more likes the less chance you will be cast out of your tribe.) It's not fun to go back to concerns left over from ancient times that still live in our lower brain area. We all have some residual fear and worry about being left in the forest with no food and hungry tigers ready to pounce.

The way we look at, talk with and even physically touch each other began eons ago.

The habit of shaking hands? Came from the need of our ancestors to make sure that the other guy did not have a rock up his sleeve to smash our heads in.

Getting people to cheer together? Either at a football game or political rally helps to transform individuals into an easy-to-lead group. Once you start to breathe in at the same time and speak out the same words at the same time a certain type of entrainment occurs and soon everyone is part of the same team. Safety in numbers.

Fighting excites, just think World Wrestling Federation.

Name calling intrigues, just think Republican candidates.

Bragging entices, just think The Kardashians.

Being recognized means being validated. In Roman times those vying for office would bleach their togas a brilliant white to stand out from the crowd. Ever wonder if those who have the whitest teeth are the winners now?

Here is an article to take you back to school days when studying the classics was still in vogue. "Trump and Political Circuses Are Nothing New" (The Wall Street Journal February 26, 2016) by Robert Garland and Caroline Keating, is a crash course in how the Romans, Caesar and Augustus, et al became the headliners of the day.

The dress code has changed, the patterns of communication not so much.

Here are 7 ways you can always be sure to stand out from the crowd. What worked then can still get you good press now:

  • Talk about 'them' not about 'you': The WIIFM philosophy works. People want you to talk about what is in it for them and then they will possibly care about you.
  • Develop a network: You need to have supporters who think you hung the moon. They will be your cheerleaders and get others to chant your name or your slogan with passion.
  • Be available: Don't stray far from the madding crowd. People want to shake your hand, touch your sleeve, or sniff your cologne. It makes them feel they know you, or at least they can claim status by being with you.
  • Stay humble: Easy to say, hard to do. Remember there is always someone smarter or more good looking ready to take your place. Acknowledge others. Arrogance will get you voted off the island.
  • Tell a good tale: Storytellers who can weave emotion with logic win the day. Too much of one or the other gets boring. Learn to find the right mix. Listen and find the perfect emotional words for your particular crowd.
  • Use anger as a spice: Give people a vision of what can be better and a route to what is better. Let them feel the frustration. Don't paint it over-happy or you lose their interest. Careful not to engage to the point that better becomes bitter and you have a brawl on your hands.
  • Take an improv class: Leadership is part intellect, part passion, and total timing. The best way to learn timing is to practice it in a fun setting. Learn when to speak up and when to use silence, when to ignore and when to engage. The best leaders are masters of when, as much as of how.

Learn from watching those asking for your vote or to buy your product. Look for the behavior patterns that show up and especially pay attention to the timing of the jabs and barbs and promises. And keep practicing, practicing, practicing to find your own pitch perfect pitch.