When serving small businesses, connectivity providers need to provide a single point-of-service customer care representative who understands the company owner’s business and can be the point person for whatever service need comes up. As complex as the 5G-enabled technologies can seem, it is essential for customer service to be as simple, personalized, and effective as it can be. Steve Crowley, T-Mobile for Business Director, Solutions Engineering, makes the case that T-Mobile for Business is as much of a customer service company as itis a technology company.