If you're a CEO, an entrepreneur, or an expert at the top of your field, becoming a thought leader in your industry can benefit you and your business. By offering a unique perspective and valuable content, you can draw attention to your company and ensure that your expertise is well-known should you decide to make a career move. Thought leadership can be achieved by running an active social media platform, cultivating a strong network of experts in your field, and demonstrating your expertise by authoring a book.

Writing a book is a dream for some business leaders, but it can be a nightmare for others. Those who aren't writers pale at the thought of writing 500 words, let alone 60,000. Unfortunately, this dread of writing holds them back from a multitude of opportunities for exposure and new business.

If you're a non-writer, the good news is that you may be a perfect candidate to enlist the help of a ghostwriter. Here are a couple of benefits to consider.

Working Smarter, Not Harder

Before you ask, the answer is no; ghostwriting isn't cheating, nor is it a sign of laziness. On the contrary, knowing how to delegate is a sign of leadership. Stacy Ennis, ghostwriter and author of The Editor's Eye, explains why ghostwriting can be the wisest option to preserve valuable time and resources.

"I like to think of it like this," Ennis says. "I have no interest or skill in accounting, and it's not a good use of my time to study for my CPA. Instead, I pay someone who is an expert in the field (my accountant). My clients are smart, driven, busy people who would rather collaboratively write their books than spend years developing their writing skills."

If you're unsure about working with a ghostwriter, spend some time dissecting your schedule. If you legitimately have every day filled to capacity, or you can list several business-related activities you'd rather spend your time on than writing, it will be worth your time to reach out to a few ghostwriters.

Thinking Big

If you do decide to enlist the help of a ghostwriter, your experience will be what you make of it. With the help of a ghostwriter who connects well with you, the writing process can be an experience that challenges you in the best way and makes you a stronger thought leader.

"Don't lose sight of the big picture," Ennis says. "Be sure to work with a ghostwriter who gets the larger vision of your brand and understands your long-term goals as an author or influencer. A ghostwriter should be able to help you think strategically about how to approach the book project in relation to overarching strategy, which brings with it the bonus of clarifying other aspects of your work. She should ask a lot of questions and contribute her own thinking and ideas. In essence, look for a ghostwriter who is a thought partner, helping push you to excellence. Not only will this type of person help you write a better book, but the process will be a lot more enriching."

If you're planning on using your book to grow your business, a ghostwriter who understands your big-picture goals can help you keep the content of the book aligned with your brand, creating opportunities for new potential clients to connect with you through your writing.

Writing a book is never a small task, but a skilled ghostwriter who captures your unique perspective can help make the process enriching and beneficial to you and your brand.