Steve Jobs wasn't there to understate the moment with his trademark "one more thing." But Apple CEO Tim Cook and company held their own today rolling out several more things after unveiling the new iPhone.

The first big headline is that it's not the iPhone 5 as some had hoped. It's actually the iPhone 4S. The operating system, however, is iOS5. This was not a huge surprise and Apple fans will likely not feel short-changed when they hear the deets on the 4S.

iPhone 4S

Upgrades include a faster processor (dual core A5), a better camera (8 Megapixel), GSM/CDMA baseband for globe-trotters, and a new antenna that should finally put antennagate to rest.

The iPhone 4S will go on sale October 14. Pre-orders start October 7.

And yes, it will be available through Sprint.

And yes, it will be available in white from day one.

By the way, the 3GS is still not going away. In fact with a two year contract, you can get one for free. As in, no cost.

iOs 5 and iCloud

While the iPhone 5 still eludes us, Apple's mobile operating system is making the jump up to version five. iOS 5 and Apple's new free cloud service, iCloud, will be available on October 12. iOS5, which will be a free download to iPhone 4 and iPhone 3GS users as well, allows for seamless syncing among all of your various Apple devices.  If you've ever lost your religion while trying to port your entire music library from your old iPod to your new iPhone, or to a new computer, then you'll be thrilled to know you can store it all on the iCloud and sync it up anytime. Finally!

Meet Siri, your humble personal assistant.

This is only available on the iPhone 4S and will not work on older model iPhones. Siri is voice-activated technology that allows you to boss around your phone. Tasks like putting a meeting on your calendar, fetching a phone number, calling up directions, even dictating an e-mail can all be done by the sound of your voice.

I can hardly wait to see all the "Masters of the Universe" wannabes barking orders into their phones with an air of importance, while standing in line to board a plane with the rest of us little people. (In other words, please don't do that.)

The iPod Lineup

On the same day that Microsoft has announced it is officially discontinuing the Zune, Apple says its recommitting itself to the iPod. It's not going away anytime soon.

The big headlines here: Apple is dropping the prices slightly. The 16G iPod touch will now go for $199. The Nano dropped to $129 from $149. The shuffle remains the same at $49.

Other interesting tidibits here:

- The iPod classic didn't make the cut. It's gone.

- The iPod Touch will now come in white and come pre-loaded with iOS 5 starting October 12.

- For those of you who like to use your Nano as a watch, it will now come with 12 new watch face types. That includes Mickey Mouse.