What is it that enables leaders such as Elon Musk, Jeff Bezos, and Richard Branson to persevere through seemingly insurmountable challenges that at first seem to exceed their limits? Make a list of people you admire and who have made a difference in the world. They could be living or dead. The chances are, they all have one outstanding quality in common: They walk their why. Purpose is the source code for meaning and impact. It's your reason for being and your call to action. And yet in most organizations there's a crisis of purpose. Think about it. We all know what we do. Most of us know how we do it. But only a few of us know why we do what we do.

Yannick Theler is a leader on a mission to scale purpose in everything he does, from giving feedback and running great meetings to building a winning culture. He heads up Ubisoft Abu Dhabi, a part of Ubisoft, the leading games developer responsible for groundbreaking games such as Assassin's Creed, CSI: Hidden Crimes, and Far Cry. In an exclusive interview for Inc., I sat down with Theler to explore five powerful lessons to scale the best version of you. Here are the top talking points.

1. Find Your Why.

You can trace Theler's trajectory of success all the way back to his first passion as an ice hockey champion. Those who thrive know that if you do what you love you'll be happier and probably perform at a higher level. This chimes with one of entrepreneur Richard Branson's best maxims: "When an opportunity involves adventure, you can be sure I will say yes, yes, yes." This mindset of finding your why and living it has helped Theler embrace change and excel in work and life.

2. Meaning Is the New Money. 

According to Theler, "At Ubisoft Abu Dhabi, we have discovered three buckets that really matter to people: cause, community, and career. The three buckets can be used to help attract and retain talent no matter where you are in the world. Most leaders just prioritize one bucket at the expense of the others. This is a mistake. When it comes to helping others achieve their full potential, most of us are looking for a cause, a career, and a community. A big question I ask here is, are we exceeding, meeting, or falling behind on our vision and values?"

3. Values Equal Results.

Theler continued: "We get the best out of our team and one another by holding everyone to the highest standards and by attracting and growing our talent using ELITE values: Edge, Learning, Imagination, Team, and Energy. It's important that everyone can express themselves through the values and have the psychological safety to tell it how it is. A speak-up culture beats a culture of silence every time."

4. Hire for Culture Contribution.

"Remember your culture is always on, 24/7 -- and it's either growing or dying," said Theler. "We hire for skill, talent, and culture contribution, and we encourage feedback everyday by making it safe to speak up, ask questions, challenge one another, and share ideas. The studio has over 27 nationalities working together in teams, which creates incredible ideas and energy. The magic happens when different mindsets and cultures collide." 

5. Maximize Meetings.

?"Let's face it. Most meetings in most companies fall behind on expectations. At the studio, we use a meeting wheel inspired by Amazon that gives everyone a chance to have a voice and boosts ROI -- not return on investment but return on ideas, which is the DNA of everything we do here," Theler said.

Final Word

For Theler, everybody is searching for their who, what, and why. "Visualize this thing that you want," he said. "See it, feel it, and believe in it. Make your mental blueprint, and then begin to build." Are you ready to scale the best and boldest version of yourself?