Facebook thinks live video streaming is going to be a big part of its future. But the first taste many users got of its new livestreaming feature, starring none other than Mark Zuckerberg himself, was far from the impressive public demo the company was hoping. 

Public figures on Facebook have had access to livestreaming tools since last summer. In a blog post Wednesday morning, the company announced that users would have the option of livestreaming through Facebook groups and Facebook events, plus new features like "Live Reactions," which allow viewers to send Facebook reactions (like, love, wow, etc.) to appear on the livestreaming video in real time. To punctuate the news, Zuckerberg was scheduled to appear in a livestream on his personal page at 10:30 a.m.

\n
\n

According to conversation on Twitter, when people tuned in Zuckerberg appeared in the stream, told viewers to hold on, then disappeared and the stream went dead. 

\n

Too many people excited to see Zuck? Can't get on $FB CEO's profile to see his live video. pic.twitter.com/dlZ1vU6lU6

-; Ian Sherr (@iansherr) April 6, 2016
\n

 

\n

Zuck at 1 min into his Facebook Live Video:

\"Can you just hold on one sec\"

(Disappears from shot)

Live video ends pic.twitter.com/4neuB2uA2b

-; Matt Navarra ⭐️ (@MattNavarra) April 6, 2016
\n

 

\n

@mikesharman Oh, they've taken it down! Just an empty shot of his sofa and a voice, maybe Zuck, sounded like he was asking to stop filming

-; Hannah Kuchler (@hannahkuchler) April 6, 2016
\n

 

\n

When Zuckerberg ultimately went live at about 11:30 a.m., he explained Facebook had paused the stream in order to relocate to the \"live video launch room.\" His explanation indicated the live stream interruption was not due to a technical difficulty, but that doesn't rule out glitches as the cause of at least one other interruption.  

\n

Inc. was unable to view Zuckerberg's Facebook page over a desktop web browser for a period after the stream interruption, though his profile still appeared on the Facebook mobile app. Inc. has asked Facebook if that was due to a technical issue. 

\n

In the video, Zuckerberg said Facebook Live was a response to what he described as a \"new golden age of video online,\" an age that started with the launch of apps like Meerkat and Periscope. (The latter launched independently but quickly acquired by Twitter.) Zuckerberg said the expansion of live--already popular with celebrities and public figures--to general users and addition of features was just the start of Facebook's plans with live video. 

\n

Livestreaming has a unique appeal to it, according to Zuckerberg. It's adaptable and engaging in ways different from other social media. \"It's a much more fun and social experience.\"

\n

 

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But the first taste many users got of its new livestreaming feature, starring none other than <a href="https://www.inc.com/tess-townsend/wired-buzzfeed-zuckerberg-free-basics.html">Mark Zuckerberg</a> himself,&nbsp;was far from the impressive public demo the company was hoping.&nbsp;</p>\n<p>Public&nbsp;figures on <a href="https://www.inc.com/ilan-mochari/facebook-dislike-button.html">Facebook </a>have had access to livestreaming tools <a href="https://www.inc.com/amy-vernon/facebook-mentions-goes-live-the-next-step-in-the-livestream-revolution.html">since last summer</a>. In<a target="_blank" rel="nofollow" href="http://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/">&nbsp;a blog post Wednesday morning</a>, the company announced that users would have the option of livestreaming through Facebook groups and Facebook events, plus new features like "Live Reactions," which allow viewers to send Facebook reactions (like, love, wow, etc.) to appear on the livestreaming video in real time.&nbsp;To punctuate the news, Zuckerberg&nbsp;was scheduled to appear in a livestream on his personal page at 10:30 a.m.</p><script type="text/javascript">// <![CDATA[(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));// ]]></script><p><iframe src="http://tpc.googlesyndication.com/safeframe/1-0-2/html/container.html" style="visibility: hidden; display: none;"></iframe></p>\n<div class="fb-post fb_iframe_widget" fb-iframe-plugin-query="app_id=139291179414843&amp;container_width=0&amp;href=http%3A%2F%2Fwww.inc.com%2Fdraft%2Ftess-townsend%2Ffacebook-live-cuts-out-during-facebook-live-announcement.html&amp;locale=en_US&amp;sdk=joey" fb-xfbml-state="rendered"><span style="height:0px; overflow:hidden; vertical-align:top; width:0px"><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="1000px" name="f2d21d2453a545" scrolling="no" src="http://www.facebook.com/plugins/post.php?app_id=139291179414843&amp;channel=http%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter.php%3Fversion%3D42%23cb%3Df3ad423d989ccf%26domain%3Dwww.inc.com%26origin%3Dhttp%253A%252F%252Fwww.inc.com%252Ff89985a526a57c%26relation%3Dparent.parent&amp;container_width=0&amp;href=http%3A%2F%2Fwww.inc.com%2Fdraft%2Ftess-townsend%2Ffacebook-live-cuts-out-during-facebook-live-announcement.html&amp;locale=en_US&amp;sdk=joey" style="border: none; visibility: visible; width: 0px; height: 0px;" title="fb:post Facebook Social Plugin" width="1000px"></iframe></span></div>\n<p>According to conversation on Twitter, when people tuned in Zuckerberg appeared in the stream, told viewers to hold on, then disappeared and the stream went dead.&nbsp;</p>\n<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Too many people excited to see Zuck? Can't get on <a target="_blank" rel="nofollow" href="https://twitter.com/search?q=%24FB&amp;src=ctag">$FB</a> CEO's profile to see his live video. <a target="_blank" rel="nofollow" href="https://t.co/dlZ1vU6lU6">pic.twitter.com/dlZ1vU6lU6</a></p>-; Ian Sherr (@iansherr) <a target="_blank" rel="nofollow" href="https://twitter.com/iansherr/status/717778864261324800">April 6, 2016</a></blockquote>\n<p>&nbsp;</p>\n<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Zuck at 1 min into his Facebook Live Video:<br><br>"Can you just hold on one sec"<br><br>(Disappears from shot)<br><br>Live video ends <a target="_blank" rel="nofollow" href="https://t.co/4neuB2uA2b">pic.twitter.com/4neuB2uA2b</a></p>-; Matt Navarra ⭐️ (@MattNavarra) <a target="_blank" rel="nofollow" href="https://twitter.com/MattNavarra/status/717774913860407297">April 6, 2016</a></blockquote>\n<p>&nbsp;</p>\n<blockquote class="twitter-tweet"><p dir="ltr" lang="en"><a target="_blank" rel="nofollow" href="https://twitter.com/mikesharman">@mikesharman</a> Oh, they've taken it down! Just an empty shot of his sofa and a voice, maybe Zuck, sounded like he was asking to stop filming</p>-; Hannah Kuchler (@hannahkuchler) <a target="_blank" rel="nofollow" href="https://twitter.com/hannahkuchler/status/717775228894453760">April 6, 2016</a></blockquote>\n<p>&nbsp;</p>\n<p>When Zuckerberg ultimately went live at about 11:30 a.m., he explained Facebook had paused the stream in order to relocate to the "live video launch room." His explanation indicated the live stream interruption was not due to a technical difficulty, but that doesn't rule out glitches as the cause of at least one other interruption.&nbsp;&nbsp;</p>\n<p><em>Inc.</em>&nbsp;was unable to view&nbsp;Zuckerberg's Facebook page&nbsp;over a desktop web browser for a period after the stream interruption,&nbsp;though his profile still appeared on the Facebook mobile app. <em>Inc. </em>has asked Facebook if that was due to a technical issue.&nbsp;</p>\n<p>In the video, Zuckerberg&nbsp;said Facebook Live was a response to what he described as a "new golden age of video online," an age that started with the launch of apps like Meerkat and Periscope. (The latter launched independently but quickly acquired by Twitter.)&nbsp;Zuckerberg said the expansion of live--already popular with celebrities and public figures--to general users and addition of features was just the start of Facebook's plans with live video.&nbsp;</p>\n<p>Livestreaming has a unique appeal to it, according to Zuckerberg. It's adaptable and engaging in ways different from other social media. "It's a much more fun and social experience."</p>\n<p dir="ltr">&nbsp;</p><script charset="utf-8" src="https://platform.twitter.com/widgets.js" type="text/javascript"></script>","adinfo":{"c_type":"article","showlogo":true,"cms":"inc91575","video":"no","aut":["tess-townsend"],"channelArray":{"topid":"374","topfilelocation":"wire","primary":["wire","tech","tech"],"primaryFilelocation":["wire","technology","technology"],"primaryname":["Wire","Technology","Technology"],"sub":["socialmedia"],"subFilelocation":["social-media"],"subname":["Social Media Toolkit"]},"adzone":"/4160/mv.inc/wire/wire/wire"},"seriesname":null,"editorname":"Jeff Bercovici","commentcount":null,"inc5000companies":[],"inc5000list":{"id":null,"ifl_list":null,"ifl_year":null,"ifl_custom_data_description":null,"ifl_filelocation":null,"ifl_sharetext":null,"ifl_data_endpoint":null,"ifl_columns":null,"ifl_rows_per_page":null,"ifl_filter_columns":null,"ifl_permanently_hidden_columns":null,"ifl_extra_large_hidden_columns":null,"ifl_large_hidden_columns":null,"ifl_medium_hidden_columns":null,"ifl_small_hidden_columns":null,"ifl_extra_small_hidden_columns":null,"ifl_currency":null,"ifl_enable_accent_rule_topflag":false,"ifl_enable_accent_rule_bottomflag":false,"ifl_table_accent_rule_color":null,"ifl_table_header_background_color":null,"ifl_table_header_text_color":null,"ifl_table_row_stripe_color":null,"ifl_enable_filterflag":false,"ifl_filter_background_color":null,"ifl_filter_dropdown_border_color":null,"ifl_filter_dropdown_text_color":null,"ifl_enable_pagination_topflag":false,"ifl_enable_pagination_bottomflag":false,"ifl_pagination_bar_color":null,"ifl_filter_reset_button_color":null,"ifl_methodology":null,"ifl_pubdate":null,"ifl_default_sort":null,"companylist":null},"companies":[],"buyerzonewidgets":[],"photoEssaySlideModels":null,"custom_article_footer":null,"ser_footer_blurb":null,"dayssincepubdate":1292,"trackingpixel":"","promotions":null,"inline_script_tags":["<script type="text/javascript">// <![CDATA[(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));// ]]></script>","<script charset="utf-8" src="https://platform.twitter.com/widgets.js" type="text/javascript"></script>"],"loadedFully":true,"promoimage":"https://www.incimages.com/uploaded_files/image/970x450/mark-zuckerberg-raybans_11936.jpg","largepromoimage":"https://www.incimages.com/uploaded_files/image/1940x900/mark-zuckerberg-raybans_11936.jpg","pubdate":"2016-04-06T14:10:14.000Z","author":"Tess Townsend","authortwitter":"@Tess_Townsend","articlesection":"Wire"},"server2836894":{"id":228358,"inc_homepage_headline":null,"inc_homepage_headline_ab_test":null,"inc_headline":"9 Lessons All Great Leaders Can Learn From Baseball","inc_filelocation":"https://www.inc.com/dave-kerpen/9-lessons-all-great-leaders-can-learn-from-baseball.html?cid=readmoretext0","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/Jacob-deGrom-1135564664_387468.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/Jacob-deGrom-1135564664_387468.jpg","brandview":null,"loadedFully":false},"server2836895":{"id":236383,"inc_homepage_headline":null,"inc_homepage_headline_ab_test":null,"inc_headline":"Take This 5-Minute Test to See if You Have High Emotional Intelligence","inc_filelocation":"https://www.inc.com/justin-bariso/take-this-5-minute-test-to-see-if-you-have-high-emotional-intelligence.html?cid=readmoretext1","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_930217714_200013352000928040_403197.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_930217714_200013352000928040_403197.jpg","brandview":null,"loadedFully":false},"server2836896":{"id":237305,"inc_homepage_headline":"","inc_homepage_headline_ab_test":"","inc_headline":"3 Big Reasons People Still Shop in Person (Instead of Just Buying Everything On Their Phones)","inc_filelocation":"https://www.inc.com/bill-murphy-jr/3-big-reasons-people-still-shop-in-person-instead-of-just-buying-everything-on-their-phones.html?cid=readmoretext3","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_177769689_404846.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_177769689_404846.jpg","brandview":null,"loadedFully":false},"server2836897":{"id":237311,"inc_homepage_headline":"","inc_homepage_headline_ab_test":"","inc_headline":"Amazon Almost Killed Target. 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