Job hopping is losing its stigma, but that doesn't negate the benefit of finding satisfaction in your current position. That's why Ben Brooks's startup Pilot is offering an on-demand career counseling tool it calls the "Job Renovator."
Job Renovator, which went live over the weekend, offers clients a 90-minute online tutorial followed by 45-day progress assessment for $149. The service is aimed at mid-career professionals and focuses on what users can do to improve their current work situations rather than coaching on how to move on to the next position.
When it comes to determining the best career move, "you always want to consider not moving," says Brooks, who is a career coach.
"If Tinder is to find you a new mate, we're more like marriage counseling," he says.
The service guides users through a series of questions about job satisfaction, and based on responses will recommend that the user take some sort of action. Boss always nagging? Provide him or her with more updates about what you're doing. Perks are subpar? Draw up a list of industry conferences and ask your manager what type of knowledge you can gain from other companies to bring back and help the team. You might find other companies offer perks that would help the whole office.
The service was recently piloted with a group of 20 professionals ages 25 to 55. "Surprisingly, we thought that this app would be most exciting and palatable for Millennials, and they loved it, but we actually got a stronger response from people who were older," says Brooks. He attributes the interest among older professionals to their having more work experience and seeing greater value in strategizing.
The CEO says his seven-person company aims to sell thousands of tutorials within the first 45 days of operation. He mentions one company has purchased a batch of tutorials for employees, though that's not the company's specific business model.
Pilot--which earned its name from Brooks's zeal for aviation--has not raised venture capital funding. Brooks is currently funding the company himself. He says Pilot may in the future seek investors, but mentions he's wary of facing pressure to turn the startup into a recruiting platform.
A lot of money changes hands when an employee moves from one position to another at a different organization, he says; a typical professional is likely to see a salary boost of 10 to 20 percent, recruiters make commissions, and others may cash in on referral fees. But that doesn't mean it's the best move for the worker in question.
Changing jobs won't fix all problems. You will always have an imperfect boss, and conflicts with co-workers are often inevitable. For Millennials especially, who are by some accounts known for job hopping (though the trend is disputed), "after three, four or five hops, I think they're going to see there's some kind of commonality."
Plus, striking out on your own to be an entrepreneur is not for everyone. "Ninety-plus percent of the American work force is going to need to have a job," says Brooks.
Editor's note: This story has been amended to reflect that Ben Brooks is still a career coach, not formerly a career coach.