Uber CEO Travis Kalanick has made no secret of his desire to see Uber rides replace car ownership for riders. A recent survey indicates that his goal may not be off the mark.
Consulting firm Frank N. Magid Associates reports that 22 percent of Uber riders age 18 to 64 are delaying the purchase of a car because of Uber.
“Uber is not only disrupting the taxi and limo industries, but potentially disrupting the entire car industry,” said Mike Vorhaus, President of Magid Advisors, a unit of Frank N. Magid Associates, in a statement.
The idea that Uber is competing with the car industry itself shouldn’t come as a surprise. Kalanick tweeted in February that Uber’s intention “is to make Uber so efficient, cars so highly utilized that for most people it is cheaper than owning a car.”
Magid Director of Digital Research and Strategy Andrew Hare thinks Magid’s study results indicate Uber is making progress along these lines, and that the car industry should be concerned.
"It's rare that a brand transforms the way we live in such a short amount of time but that's exactly what Uber has done. As the company continues to grow it is threatening to redefine traditional notions of transportation with innovations like UberX and UberPOOL. Even if only a modest number of consumers begin to prioritize car ‘sharing’ over ownership the car industry is in trouble," he said in a statement.
The statistic about Uber riders delaying car purchases came from an annual national online study by Magid that analyzes consumer behavior with regard to digital platforms, according to Vorhaus.
The overall study was conducted in August and included responses from 2,400 consumers ages 8 to 64. The statistic about Uber is based on the responses of 2,000 adults from that group, age 18 to 64.
Magid funded the study itself, according to Re/code. The consulting firm does not mention in its results the percentage of non-riders of Uber who are delaying car purchases.