Facebook’s Mark Zuckerberg and Uber’s Travis Kalanick have broken into the top two spots on Vanity Fair’s New Establishment list of disruptors this year, pushing Apple and Google executives out of the top three.

Jeff Bezos, meanwhile, holds spot number three, inching closer to the number one spot he held in 2013. Vanity Fair mentions Amazon’s outsized presence in the entertainment industry and increasing readership at the Washington Post, which Bezos purchased in 2013.

What launched Zuck from fifth place on the list in 2014 to number one this year may be Facebook’s entrance into realms outside of social media: virtual reality, news publishing and free data connections in remote parts of the world comprise just a sampling of the social network megalith’s endeavors outside of social networking.

“At 31, Mark Zuckerberg stands out as something of an elder statesman,” Vanity Fair editor Graydon Carter writes in the magazine’s October editor’s letter. “He is far and away the youngest person ever to grab the top spot on the New Establishment list. He has not only proved himself as a brilliant entrepreneur; he may well become one of the great long-haul corporate leaders of the past half-century.”

Vanity Fair’s past rankings of Zuckerberg on the disruptor list have focused on his company’s performance of the company’s stock market shares and purchases of potential competitors. This year’s ranking celebrates the fruits of those past investments.

Kalanick’s high placement on the list is attributed in part to Uber’s astronomical $51 billion valuation and to Kalanick having outwardly matured.

“He’s more polished—and modest—in his public appearances, perhaps thanks to the consultation of former White House strategist David Plouffe and former Google executive Rachel Whetstone,” reads the Vanity Fair blurb on the executive.

When Kalanick ranked in ninth place last year, the magazine emphasized challenges Uber faced from taxi companies and competitor Lyft. This year, the magazine has the executive on “world-domination watch.” 

Here’s how top three spots have gotten shuffled over the past three years.

  1. Mark Zuckerberg, founder and CEO Facebook
  2. Travis Kalanick, founder and CEO of Uber
  3. Jeff Bezos, founder and CEO of Amazon 
  1. Elon Musk, founder and CEO of SpaceX, Tesla Motors
  2. Larry Page and Sergey Brin, founders of Google
  3. Tim Cook and Jonathan Ive, CEO and chief design officer of Apple (respectively)
  1. Jeff Bezos, founder and CEO of Amazon
  2. Larry Page and Sergey Brin, founders of Google
  3. Tim Cook and Jonathan Ive, CEO and chief design officer of Apple (respectively)
Published on: Sep 8, 2015