British businessman Tim Smit has been called “the Richard Branson of Cornwall.” His brainchild, the Eden Project, has attracted more than 13 million visitors since its launch in 2000. The site is fascinatingly uncategorizable: a vast science experiment-tourist attraction-concert venue-beauty spot reclaimed from an abandoned clay pit that has revitalized the surrounding community. The massive feat of planning and engineering cost more than $200 million to build.

Smit believes that if you expect your team members to do extraordinary work, you must foster extraordinary bonds among them -; bonds that unite them not only as professional colleagues, but also as human beings.

Here are the nine principles of management with which he runs his 700-employee organization, as reported by Technology Voice:

  • You must say “good morning” to at least 20 people before starting work.
  • You have to read two books a year that anybody you know would say are completely outside your realm of knowledge/interest and review them for your colleagues.
  • As above, with one piece of music.
  • As above, with one show.
  • As above, with one film.
  • Once a year, you have to make a speech explaining what makes you passionate about your work and why you love working here. If you can’t do it, you are honor-bound to resign.
  • Once a year, you must prepare a meal for your closest colleagues and the people around you who matter.
  • As fortune favors those who share it, you must share your good fortune by conducting a random act of kindness to a complete stranger once a year (and they must never find out that it was you who did it).
  • All staff members must learn to play the drums.

This article was originally published at The Build Network.