The art of writing captivating titles is vital for business blog. Like a first impression, your blog title is your audience’s first interaction with your post. Is it more important to be catchy or informative in your titles? It depends on the audience you are chasing. If you are looking for the next viral hit, use catchy phrases and link-baiting language to snag your audience. If you are looking for a deeply engaged audience, use more communicative language that reflects your topic authentically. Both approaches have their advantages. It’s up to you, the writer, to choose your tactic.

1. Conceive a topic. Congratulations! You have a great idea for a blog post and are revved up and ready to write. Take some quick notes if don’t have time to write the whole thing, but if you do, sit down and write it right now while you’re creatively inspired. It’s better to write the post before you work on the title. If you decide on a title before you write the post, you may have to force your post to conform to your title, and that can be a challenge. In the end, you’ll need to make sure your title reflects the content of your post, or you may lose your readers’ trust.

2. Let the post simmer. Now that you’re done writing, you want to hurry and choose a title so you can get your post published; but unless you’re in a rush, save the post and come back to it later. Respect your audience and take time to polish your post. This will also give you time to think about the best title to fit your post.

3. Try different things. It can be tempting to follow the success of sites like Buzzfeed and title every post, “7 Things that Make You Different from Other Writers” or “8 Ways to Write Click-worthy Titles that Really Generate Reads,” but don’t go overboard with this style of title. Over time, your audience becomes immune to this overly-clever, attention-seeking tactic. If you use more natural language in your titles, you find more readers who will return to your blog.

4. Be playful. Look for inspiration in different places. What titles of books, articles, or blog posts draw you in? Think of the things that grab your attention, and use them as jumping- off points. Play with puns, rhymes, and alliterations.

5. Think of longevity. While your objective may be to rise quickly in search engine rankings or quickly engage a large audience, think about the long game when you begin playing with titles. Aim for evergreen titles that will encourage clicks even years from now.

6. Have a deadline. A strict deadline will help you focus on finishing your blog post and title. If you have a great idea and a great title, but no publishing plan, your post may stay in draft form far too long. Release your words into the world and let them speak for themselves.