Effective information collection and follow-up can help you build a legion of loyal customers because you’ll be better able to anticipate what they want from your business. Determine what your qualified leads need and continue to follow up and develop a relationship. Having a customer relationship management (CRM) system in place to log all your interactions with your contacts will allow you to see trends and offer solutions to them--sometimes before they even ask. Everything you do to predict their needs and make their lives easier will gain their trust and build brand loyalty. Today, CRM systems are within reach for even small businesses.

What do you need in a CRM system? Look for one that offers project management functionality and remote access. In addition, your system should have built-in analytics to help you spot trends and better understand your data. Take your time and research the best option for your company. Check out options from Salesforce, Insightly and Zoho.