Ask any businessperson worth their salt to define "success," and one of the most common answers will most certainly be "making money." All enterprises strive to be profitable, but should money be at the heart of your goals?
Fundraising consultant Lynne Twist, author of the newly updated and re-released book The Soul of Money: Transforming Your Relationship with Money and Life, says that while money is no doubt a way to measure productivity and ensure financial security, placing it at the center of your business world may not be the best strategy.
Instead, she suggests that money should be the means by which we journey toward and reach our end goal. "When we know that money is the fuel toward that destination--a much higher purpose than simply the accumulation of wealth--we can create a healthy relationship not only with money but with ourselves. We can actually see that it's our vision or mission that we are really all about, and that the financial resources are what support us in getting there."