As a young man, John Paul DeJoria, was once homeless. Today, this self-made entrepreneur is worth more than $3 billion. The founder of Paul Mitchell Systems and Patron Tequila, and a first-generation-American-turned-entrepreneur, DeJoria is an excellent example of an individual achieving the American dream. He says there are two facets to becoming a successful entrepreneur:
- Be prepared for a lot of rejection. Rejection is an inevitable part of the entrepreneur's journey, especially when starting out. In the beginning, DeJoria suggests not listening to people who doubt your abilities. Just keep pushing. More important, by being properly prepared to deal with rejection, you will be much less affected by it.
- Produce the highest quality product or service. While some companies worry about generating income over all else, DeJoria believes the quality of what you produce is critical. "You want your product or service to be so good," says DeJoria, "that you're not in the selling business, you're in the re-order business."
Integrate these two tips into your everyday approach to your small business to overcome naysayers and elevate the quality of what you sell.