Most great presidents were able to get their key points across, even if they weren’t great orators. The key to successful leadership communication, whether it’s with employees, industry colleagues, or within your community, lies in the “3 + 1” formula, according to Jason Selk, author of Executive Toughness.
When you’re communicating an important message, limit yourself to three major points. Deliver no more than three pieces of information about each of those points, then clarify the most important of these points so it’s clear to your audience. Delete anything that doesn’t support the 3 + 1 message to make your message more effective.